Thunderbird:Marketing: Difference between revisions

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* Wikipedia: http://en.wikipedia.org/wiki/Mozilla_Thunderbird
* Wikipedia: http://en.wikipedia.org/wiki/Mozilla_Thunderbird


= Suggested Marketing Stories =
= Suggestions for Individuals =
Here are some things that individuals can do to spread the word about Thunderbird.
== Suggested Marketing Stories ==


What are the values and benefits of Thunderbird? Why should I use it?
What are the values and benefits of Thunderbird? Why should I use it?
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Revise https://www.mozilla.org/en-US/thunderbird/features/
Revise https://www.mozilla.org/en-US/thunderbird/features/


= Regularly post new stuff =
== Regularly post new stuff ==


for normal users, not contributors
for normal users, not contributors
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* Youtube Channel "Thunderbird-workshop" shows how to use Tb and how Addons can make a difference
* Youtube Channel "Thunderbird-workshop" shows how to use Tb and how Addons can make a difference


= Graphics =
== Graphics ==
Make a nice layout for the above webpages
Make a nice layout for the above webpages
This is for a web designer, different person from above, can be independent
This is for a web designer, different person from above, can be independent


= Reach out: Find new user groups =
== Reach out: Find new user groups ==


* Talk to mainstream press (Traditional PR work)
* Talk to mainstream press (Traditional PR work)
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* Public Services (such as City and County Councils) could be convinced of the lower cost of ownership compared to Exchange, coupled with less lock-in into a particular back-end
* Public Services (such as City and County Councils) could be convinced of the lower cost of ownership compared to Exchange, coupled with less lock-in into a particular back-end


= Collaborate =
== Collaborate ==
in spreading the word. There needs to be somebody taking the initiative,  but let everybody participate! The more minds the better.
in spreading the word. There needs to be somebody taking the initiative,  but let everybody participate! The more minds the better.


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= Stuff from 2009 =
= Stuff from 2009 =
[[Marketing:Thunderbird_WebsitePlan|Website Plan]]
[[Marketing:Thunderbird_WebsitePlan|Website Plan]]
[[Marketing:Thunderbird_Website|Web Site L10n Checklist]] - Pages that are included in Thunderbird, i.e. Thunderbird Start, Support pages, etc.
[[Marketing:Thunderbird_Website|Web Site L10n Checklist]] - Pages that are included in Thunderbird, i.e. Thunderbird Start, Support pages, etc.
[[Marketing:Thunderbird_StartPage|Start Page proposal]] - Thunderbird Start page.
[[Marketing:Thunderbird_StartPage|Start Page proposal]] - Thunderbird Start page.
[[Marketing:Thunderbird_Support|Support proposal]] - Interim Thunderbird Support proposal.
[[Marketing:Thunderbird_Support|Support proposal]] - Interim Thunderbird Support proposal.


[[category:Thunderbird|*]]
[[category:Thunderbird|*]]
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