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| '''Insert Test Name'''
| | Firefox Growth Team: Identifying Optimization Opportunities |
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| == Background ==
| | Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks! |
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| Qualifying the Opportunity: State why we are conducting this test and use any data / research that help informed the opportunity. | | == Qualifying the Opportunity== |
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| | What's the Optimization Opportunity?''' |
| | Please use any supporting data or information that can help identify what the problem / opporutnity is |
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| == Hypothesis ==
| | '''Page to be Tested''' |
| | What page do you want to optimize? |
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| Insert Hypothesis here
| | '''Hypothesis''' |
| | State your hypothesis for how you are going to increase conversion |
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| == Experiment Information ==
| | '''Page element you would like to isolate and test''' |
| | CTA's, copy, layout, etc. |
| | ''' |
| | Test Audience Segment''' |
| | What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc) |
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| Please fill out the following information.
| | '''Current Conversion Rates''' |
| | What is the current conversion rate associated with the page goal that you want to test? |
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| * Team Conducting Test
| | '''Target Conversion Rate''' |
| * Page / Experience that was tested: insert link here
| | What is the target Conversion Rate that we would like to hit? |
| * Date of the Test: insert date range here
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| * Sample Size
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| * Testing Platform Used: Optimizely or Google Content Experiments
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| * Link to Test: insert link here
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| == Variations Tested ==
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| Insert Screencaps or Link to the Tested Variations
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| == Summary of Results ==
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| Hypothesis is TRUE or FALSE.
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| Summarize the findings within 2-4 sentences.
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| Experiment Data
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| {| border="1" class="wikitable" style="border-collapse:collapse; width:100%;border-style:solid;border-color:grey;"
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| ! style="background: #EEEEEE; width:10%"|Variations
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| ! style="background: #EEEEEE; width:15%; align:left;"|Visitors
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| ! style="background: #EEEEEE; width:15%; align:left;"|Conversions
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| ! style="background: #EEEEEE; width:15%;"|Conversion Rate
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| ! style="background: #EEEEEE; width:15%; align:left;"|% Improvement
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| ! ! style="background: #EEEEEE; width:15%; align:left;"|Confidence
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| ! ! style="background: #EEEEEE; width:15%; align:left;"|Winner
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| ! Original
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| ! Variation 1
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| ! ...
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| ! Variation X
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| |}
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| == Key Learnings ==
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| What did we learn as a result of taking this test. Insert at least 3 things.
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| == Action Taken as a Result of the Experiment ==
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| Now that you have completed the test, what were the next steps taken?
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