canmove, Confirmed users, Bureaucrats and Sysops emeriti
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Engagement/Brand: Difference between revisions
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→How we do it
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To organize our thinking and making we use several models: | To organize our thinking and making we use several models: | ||
* [[File:Engagement/Brand/ | * [[File:Engagement/Brand/brandmap.pdf|Brand Map]] - this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking. | ||
* [[File:Engagement/Brand/commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. [[https://docs.google.com/drawings/d/1uFZKl287gxD-Yej3aqM8C0m4jYUvoRhy41gogYr_xFw/edit| Commitment Curve Model]] | * [[File:Engagement/Brand/commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. [[https://docs.google.com/drawings/d/1uFZKl287gxD-Yej3aqM8C0m4jYUvoRhy41gogYr_xFw/edit| Commitment Curve Model]] | ||