canmove, Confirmed users, Bureaucrats and Sysops emeriti
2,305
edits
Engagement/Brand: Difference between revisions
Jump to navigation
Jump to search
→How we do it
No edit summary |
|||
| Line 21: | Line 21: | ||
To organize our thinking and making we use several models: | To organize our thinking and making we use several models: | ||
* [[File:brand-map.pdf|Brand Map]] - this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking. | * [[File:/brand-map.pdf|Brand Map]] - this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking. | ||
* [[File:commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. [[https://docs.google.com/drawings/d/1uFZKl287gxD-Yej3aqM8C0m4jYUvoRhy41gogYr_xFw/edit| Commitment Curve Model]] | * [[File:/commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. [[https://docs.google.com/drawings/d/1uFZKl287gxD-Yej3aqM8C0m4jYUvoRhy41gogYr_xFw/edit| Commitment Curve Model]] | ||
* [[File:contribution-funnel.pdf|Contribution Funnel]] - each initiative speaks to a specific audience. Some overlap and some are very committed to a single audience. | * [[File:/contribution-funnel.pdf|Contribution Funnel]] - each initiative speaks to a specific audience. Some overlap and some are very committed to a single audience. | ||
== What we’re working on == | == What we’re working on == | ||