canmove, Confirmed users, Bureaucrats and Sysops emeriti
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Engagement/Brand: Difference between revisions
→How we do it
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* [[media:brand-map.pdf|Brand Map]] - this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking. | * [[media:brand-map.pdf|Brand Map]] - this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking. | ||
* [[media:commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. | * [[media:commitment-curve.pdf|Commitment Curve]] - this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Here's a template you can use to create your own commitment curve. | ||
* [[media:contribution-funnel.pdf|Contribution Funnel]] - each initiative speaks to a specific audience. Some overlap and some are very committed to a single audience. | * [[media:contribution-funnel.pdf|Contribution Funnel]] - each initiative speaks to a specific audience. Some overlap and some are very committed to a single audience. | ||