Webmaker/FallCampaign: Difference between revisions

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* '''3) Partner Landing pages''' (new!) -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.  
* '''3) Partner Landing pages''' (new!) -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.  


=== Main contact ===
== Elements ==
(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page
 
* Talk with someone from Sales (e.g. An-Me, John, Ben)
* Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
* Once partnership is closed, we build the custom landing page including badges
* We give them marketing support; perhaps a one-pager or an email to share with their staff that includes the CTA to visit the custom landing page and get started
 
=== Mentors associated with an organization that gets customized landing page ===
 
* Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker
* CTA: "Create your event"
* Go through Wizard [https://redpen.io/p/sf9968ce9c68c6e351 (mockup)]
* After submitting event, receive custom url for their event + email with How To instructions
* 24-hours before event, they receive a reminder email with the above
* Run their event
* 24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
* Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
* Leveled up to Michelle
 
=== Mentors NOT associated with an organization that gets customized landing page ===
 
* Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker
* CTA: "Create your event"
* Go through Wizard [https://redpen.io/p/sf9968ce9c68c6e351 (mock-up)]
* Upon submission, receive custom url for their event + email with How To instructions
* 24-hours before event, they receive a reminder email with the above
* Run their event
* 24 hours after the event, they are auto-badged with generic Skill Sharer badge
* Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
* Leveled up to Michelle
 
=== Learners ===
* Follow the url that the event host has shared with them
* Land on the Make
* Make ends with CTAs: Share, Claim relevant web literacy badge


== Elements ==
=== Sales Funnels ===
https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel


=== Partner Facing Marketing ===
=== Partner Facing Marketing ===
Hannahkane
Confirmed users
461

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