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= How | = How to do a great demo! = | ||
Whether it's a live event or a pre-recorded video, there are a few tricks one cannot avoid to make a great demo. Let's have a look at this! | |||
1. Set the stage right | |||
* be careful of your appearance: hands, body,... make sure you're looking good and at ease! | |||
* before the demo you have to know what you want to show and to say : | |||
** check the pitching kits & key messages made available by the PR/marketing team : what are you going to say? | |||
** target your audience in order to be relevant and to properly match their expectations : who are you talking to? | |||
** script your demo : how are you going to say it? | |||
* prepare a reactive FAQ: an FAQ may have already been prepared by the PR team so check for it; present your demo to friends and listen to their questions, and imagine the questions you'd ask yourself if you were in the audience! | |||
organize repetitions and ensure yourself hardware, software, devices, | * organize repetitions and ensure yourself hardware, software, devices,... are properly functional ahead of your live demo :) | ||
2. Own the stage | |||
* do not improvise :) | |||
* speak slowly and clearly, and adopt a dynamic tone of voice to captivate your audience! | |||
* ensure yourself everybody actually follows what you're saying, especially in a live demo | |||
* there probably will be unexpectedness : comments, questions, a device that's not properly functional, wifi, etc: stay calm, the show must go on! | |||
don't get caught up in an interview by a journalist, or even by the audience | * don't get caught up in an interview by a journalist, or even by the audience | ||