Webmaker/FallCampaign/SalesFunnel: Difference between revisions

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'''What we're offering: a custom partner landing page they'll love'''. It includes:
'''What we're offering: a custom partner landing page they'll love'''. It includes:


'''a) 
Partner details'''
'''a) 
Partner details''' (standard elements that go on every page)
* Partner name
* Partner name
* Partner logo
* Partner logo
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* Custom intro copy
* Custom intro copy


'''b) Tailored partner events. (+ optional extras: a custom make or custom links)'''
'''b) Partner CTAs. (what they want their staff / audience to *do*)'''
* 1 to 3 calls to action on their landing page. That the partner can choose from.  
* Chosen from the set menu below.
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/vkpgssbh.png
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/vkpgssbh.png
===Menu options===
===Menu options===
'''Default Daily Special: Tailored Maker Party Events'''
'''Specialty of the house: Tailored Maker Parties'''
* 1) “Host a Maker Party”  
* 1) “Host a Maker Party”  
** (links to Wizard. User chooses from one of three different Maker Parties.)
** (links to Wizard. User chooses from one of three different Maker Parties.)
** "I want to make it easy for my staff to host one of three different types of events."
** "I want to make it easy for my staff to host one of three different types of events."
* 2) “Host a ‘Hack Your School’ Maker Party”  
* 2) “Host a ‘Hack Your School’ Maker Party”  
** (links to a pre-selected event type in Wizard.)
** (links to a pre-selected event type in the Wizard.)
** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type."
** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them."


'''Optional Spring Roll: a lightweight custom Make'''  
'''Optional Spring Roll: a lightweight custom Make'''  
* 3) “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster)  
* 3) “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster)  
** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose."  
** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose."  
** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page
** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page  
** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner.  
** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope.  
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/o8ddi4qz.png
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/o8ddi4qz.png
Easy extra:
'''Side of rice: a link you care about'''
* 4) A Partner link.  
* 4) A Partner link.  
** Can be anything. A link to a page or program or CTA they care about. So long as its just copy and a URL, it's easy to add
** It can be anything: a link to a page, program or CTA they care about. So long as its just copy and a URL, it's easy for us to add to the page.
** "I want people to easily access this cool thing we care about."  
** "I want people to easily access this cool thing we care about."  
** Example: https://welcome.webmaker.org/make/lightson/
** Example: https://welcome.webmaker.org/make/lightson/
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