Webmaker/FallCampaign: Difference between revisions

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[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]
[https://www.evernote.com/shard/s384/sh/32cd9e4e-fbf8-48af-b7ac-e9a98bdedcfd/57f608812dbb4572d63a676f9d48e58e link]
== Deliverables ==
* '''1) Event Wizard''' -- an easier on-ramp for partners to choose, create and get help with running their own Maker Party Event
* '''2) Three great How-To Guides''' -- These are part of the Event Wizard flow. They're like a super well-documented and hand-holded "party in a box." They are: "Hack Your School," "Make a Music Video" and "Private Eye (privacy)
** http://blog.webmaker.org/hack-your-school
** https://blog.webmaker.org/music_video
** https://blog.webmaker.org/maker-party-private-eye
* '''3) Partner Landing pages''' -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.
=== Sales ===
https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel
=== Partner Facing Marketing ===
* R: Paul
* C: Erika
* Includes adding Skill Sharer badge to sub-nav under "EXPLORE," adding Fall campaign promo to Webmaker.org homepage carousel, and creating marketing materials for partners.
=== Partner Landing Pages ===
* R: Andrew, Aki, Relationship manager
Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.
This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.
=== Event Wizard ===
* R: Matt, Andrew's team
* https://wiki.mozilla.org/Webmaker/Wizard
=== Three "Maker Party in a Boxes" ===
* R: Matt
* These currently live on a blog, but need to move somewhere more permanent
* They have CTAs for the learner (e.g. Share, get the relevant badges)
* Need: document *localization* requirements for this work
=== Email program ===
* R: Paul
* C: Kelli
* Transactional email upon event creation: includes How To (https://bugzilla.mozilla.org/show_bug.cgi?id=1071935)
* Reminder  email day before event (ALREADY EXISTS)
* Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)
=== Account management ===
=== Mentor support ===
=== Sales ===
=== Metrics ===
== FAQ ==
* '''At what stage do we give Learners the custom partner-branded participant badge?''' How do we know who they are?
** '''ANSWER: We don't give learners custom badges'''. Only participant org event hosts get custom badges (the skill sharer badge to start. We're optimizing for that badge only. Event host badge might come later).
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