Webmaker/2015/Product: Difference between revisions

=Critical Numbers=

* Refocus the product to address the broad audience of learners. Lower barrier to participation.  Build community features that encourage sustained involvement. ''(Product Team)''

** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5%

** '''Q4''' - Increase 30-day retention of active users (AU) from 1.37% to 8%

* Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. ''(Product + Marketing Teams)''

** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M)  

*** (excluding snipppet-driven traffic)

* Dramatically increase number of mentors.  Add value to established mentors teaching in external contexts. Add online mentoring in product. ''(Product + Mentor Teams)''

** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57%

** Mentor team: ___

* Sustain and grow Hive Learning Networks. Launch Webmaker Clubs to grow our ground game. ''(Mentor Team)''

** Increase number of learning events by x% each month starting in Q2. Baseline = 250/month.

* 10% of MEU acquire a relevant badge

* Credit via badges mentors and educators who demonstrate they can teach effectively and creatively ''(Mentor Team)''

** Increase number of Webmaker and Hive educator badges by x% each month starting in Q2. Baseline = 200/month