Webmaker/2015/Product: Difference between revisions

Jump to navigation Jump to search

Webmaker/2015/Product (view source)

Revision as of 21:21, 7 November 2014

2,541 bytes removed ,  7 November 2014
no edit summary
No edit summary
Line 2: Line 2:
* ''What we're building. Why. How it fits into overall picture''
* ''What we're building. Why. How it fits into overall picture''
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/6zmsydjr.png <br>
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/6zmsydjr.png <br>
=Goals=
'''Grow a base of engaged users for Webmaker''' (product and marketing teams)
* '''Expand platform offering to reach learners directly'''
* '''Increase size of user funnel''' through summer campaign, viral and Firefox channels
* '''Expand to additional platforms''':
** '''Mobile''' - Create Webmaker app for distribution across Firefox OS and Android
** '''Tablet''' - Build on existing web property to address tablet browser users and ensure viability in classrooms
** '''Firefox''' - Experiment with integrating Webmaker into Firefox directly
* '''Quality of learning & teaching'''? Is there a goal here? (shared w. Mentor Team?)
[where should these bullets go?]
* '''Emphasize mobile''': few competitors here, key to emerging markets growth
* '''Lower the bar''': build user onboarding that gets people making / learning quickly
* '''Engagement''': build mentorship and social into product. Create sticky engagement
* '''Participation''': add online mentoring, leverage our existing mentor networks


=Before & After=
=Before & After=
Line 35: Line 20:
** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57%
** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57%
** Mentor team: ___
** Mentor team: ___
=Key Initiatives=
'''Build rich online learning experiences'''.  Like we deliver offline with Maker Party. Create software that helps users a) make content and b) learn / mentor along the way
* '''Launch Webmaker App.''' On Firefox OS and Android.
** Make it easy to create web-native apps and content
** Integrate a chat / social component. Makes it easy for people to learn and mentor using the app.
** Roll this experience back onto the desktop Webmaker.org site
** Consider tightly tying to Firefox (depending on interest)
** Leverage much of what already exists in Webmaker: Webmaker accounts; MakeDrive filesystem; Appmaker brick / web component model; X-Ray Goggles; brand and UX elements
*** '''Target market''': learners and mentors, initially on Android and Firefox OS
* '''Webmaker.org'''
** ???


=Milestones=
=Milestones=
* Q1: Online mentoring in mobile app -- first asynchronous, then real time: unlock conversion & network effect
* Q1: Online mentoring in mobile app -- first asynchronous, then real time: unlock conversion & network effect
* Q1: public launch of mobile app / partnerships at MWC: unlock industry alignment & mozilla-wide alignment
* Q1: public launch of mobile app / partnerships at MWC: unlock industry alignment & mozilla-wide alignment
=Key Collaborations / Dependencies=
* '''Mentor Team''': mentor team input on requirements. Field testing the app /app templates and developing supporting curriculum. Also: Designing ways for mentors to participate online, like they have offline with Maker Parties.
* '''Seneca College''': continued funding and students from Seneca College to work on the development.
* '''Marketing and BD''': MoCo and MoFo marketing teams for promotion at the top of the funnel (e.g., creating uniques to convert). Also, BD deals with carriers as part of Mobile Opportunity? Need more detail?
* '''FXOS''': the idea of shipping Webmaker App as a default with FXOS has been on the table for a while now. Do we want to do this?


=''Links''=
=''Links''=
* Product presentation http://mzl.la/product_planning
* Product presentation http://mzl.la/product_planning
* Product presentation questions https://prod.etherpad.mozilla.org/2015
* Product presentation questions https://prod.etherpad.mozilla.org/2015
Matt Thompson
Confirmed users
9,624

edits

Retrieved from "https://wiki.mozilla.org/Special:MobileDiff/1031581"

Navigation menu