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Webmaker/2015/Product: Difference between revisions
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Minor clean-up to KPI descriptions
Thisandagain (talk | contribs) (Work-in-progress on before & after section) |
Thisandagain (talk | contribs) (Minor clean-up to KPI descriptions) |
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=KPIs= | =KPIs= | ||
* '''Engagement.''' Refocus the product to address | * '''Engagement.''' Refocus the product to address our addressable audience. Lower barriers to participation. Build community features that encourage sustained involvement. ''(Product Team)'' | ||
** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5% | ** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5% | ||
** '''Q2''' - Increase 7-day retention of active users (AU) from 4.36% to 10% | ** '''Q2''' - Increase 7-day retention of active users (AU) from 4.36% to 10% | ||
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* '''Growth'''. Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. ''(Product + Marketing Teams)'' | * '''Growth'''. Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. ''(Product + Marketing Teams)'' | ||
** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M | ** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M excluding snippet) | ||
* '''Impact'''. Increase # of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. ''(Product + Mentor Teams)'' | * '''Impact'''. Increase # of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. ''(Product + Mentor Teams)'' | ||
** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57% | ** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. (Baseline = 0.57%) | ||
=Milestones= | =Milestones= | ||