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Foundation/Metrics/Landing Page Tracking: Difference between revisions
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Foundation/Metrics/Landing Page Tracking (view source)
Revision as of 14:14, 20 November 2014
, 20 November 2014→Donation Pages (sendto.mozilla.org)
Adamlofting (talk | contribs) |
Adamlofting (talk | contribs) |
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analytics.conversionGoal("WebmakerEmailSignUp"); | analytics.conversionGoal("WebmakerEmailSignUp"); | ||
</code> | </code> | ||
== Donation Pages (sendto.mozilla.org) == | == Donation Pages (sendto.mozilla.org) == | ||
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* We need to replace the revenue value with the donation amount in USD '''Cents''' [https://ecommerce.shopify.com/c/ecommerce-marketing/t/implementing-the-optimizely-revenue-tracking-code-with-shopify-178751 Optimizely Documentation] | * We need to replace the revenue value with the donation amount in USD '''Cents''' [https://ecommerce.shopify.com/c/ecommerce-marketing/t/implementing-the-optimizely-revenue-tracking-code-with-shopify-178751 Optimizely Documentation] | ||
== Localized PayPal Donations == | |||
=== Measuring Traffic (donation forms and thank you pages)=== | |||
==== Google Analytics ==== | |||
<code> | |||
<script type="text/javascript"> | |||
var _gaq = _gaq || []; | |||
_gaq.push(['_setAccount', 'UA-35433268-5']); | |||
_gaq.push(['_trackPageview']); | |||
(function() { | |||
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; | |||
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; | |||
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); | |||
})(); | |||
</script> | |||
</code> | |||
=== Conversions (thank you pages)=== | |||
==== Google Analytics Ecommerce ==== | |||
This appears anywhere on the thank you page '''after''' the standard tracking code above ^^. | |||
<code> | |||
<script type="text/javascript"> | |||
var _gaq = _gaq || []; | |||
_gaq.push(['_set', 'currencyCode', '__CURRENCYCODE__']); // Set to user currency | |||
_gaq.push(['_addTrans', | |||
'__TRANSACTIONID__', // transaction ID - required | |||
'Donations', // affiliation or store name | |||
'__TOTAL__', // total - required eg '10.50' | |||
'0', // tax | |||
'0', // shipping | |||
]); | |||
_gaq.push(['_addItem', | |||
'__TRANSACTINID__', // transaction ID - required | |||
'PPLocalDonation', // SKU/code - required | |||
'PayPal Donation', // product name | |||
'PayPal Donation Local Currency', // category or variation | |||
'__TOTAL__', // unit price - required e.g. '10.50' | |||
'1' // quantity - required | |||
]); | |||
_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers | |||
</script> | |||
</code> | |||
The variables required here are passed back from PayPal in the URL: | |||
example/thankyou/page/?'''tx=7Y832264R8070530T'''&st=Completed&'''amt=3.00'''&'''cc=USD'''&cm=&item_number=&sig=hVRnU66cJBDBfsEZBdHWHpUQSPfp0Sq2Qe3z4wdHy9kQ5ZpwmClbFSXupMZWjmkZI8WhoU7z185z96EKOHbpiU+/mtUSTjP0mkIHqC1seBOqbG0Wzdh4Ll02YlkU9Y96Hp6nnstJliWm4zaLfHkn0UqKJWJsQ7A6JmN1cx6rpwk= | |||