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Foundation/2015/Q1: Difference between revisions
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* 10 Hive cities | * 10 Hive cities | ||
==Learning Products== | ==Learning Products== | ||
'''Engagement'''<br> | |||
* Increase MAU to 5% of MUV. Baseline = 2.07% | Refocus to address a broad audience of learners. Lower the barrier to participation. Build community features that encourage sustained involvement. | ||
* Q1: Increase MAU to 5% of MUV. Baseline = 2.07% | |||
* Q2: Increase 7day engagement to 10% of AU. Baseline = 4.36% | * Q2: Increase 7day engagement to 10% of AU. Baseline = 4.36% | ||
* Q3: Increase 7day engagement to 20% of AU. Baseline = 4.36% | * Q3: Increase 7day engagement to 20% of AU. Baseline = 4.36% | ||
* Q4: Increase 30day engagement to 6% of AU. Baseline = 1.37% | * Q4: Increase 30day engagement to 6% of AU. Baseline = 1.37% | ||
'''Growth'''<br> | |||
Expand to additional platforms (mobile and Firefox). Use ongoing campaigns, viral and Firefox channels to increase user funnel.<br> | |||
* Double 30-day monthly unique visitors by end of 2015 (current = 300K) | |||
* Q1: Run at least 5 messaging and CTA tests targeted at individual learners (pre-launch) | |||
* Q2: Increase monthly unique visitors by 25% (current = 250K) | |||
* Q3: Increase monthly unique visitors by 25% (compared to Q2) | |||
* Q4: Increase monthly unique visitors by 25% (compared to Q3) | |||
'''Impact'''<br> | |||
Increase number of mentors by adding value to established mentors teaching in external contexts. | |||
Add online mentoring in product. | |||
* Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57% | |||
==Leadership Development== | ==Leadership Development== | ||