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→Mozilla Community Store - Zazzle.com
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<u>'''Project Background:'''</u><br> | <u>'''Project Background:'''</u><br> | ||
Inspired by a T-shirt design contest held earlier this year ([http://www.spreadfirefox.com/tcontest]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - | Inspired by a T-shirt design contest held earlier this year ([http://www.spreadfirefox.com/tcontest]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site. | ||
The Community Store will be a ''side-kick'' to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation. | The Community Store will be a ''side-kick'' to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation. | ||
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<u>'''Project Goals:'''</u><br> | <u>'''Project Goals:'''</u><br> | ||
''Community''<br> | ''Community''<br> | ||
* | *Continue to grow and establish the design community | ||
*A new channel of engagement which empowers and fosters the creative energy of Firefox fans around the world. | |||
''Branding''<br> | ''Branding''<br> | ||
*Strengthen and spread Mozilla brand | *Strengthen and spread Mozilla brand through customized / community generated products | ||
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<u>''www.store.mozilla.org/Community''</u><br> | <u>''www.store.mozilla.org/Community''</u><br> | ||
- This will be the main Community Store landing page and used for all promotional purposes. Elements include: | - This will be the main Community Store landing page and used for all promotional purposes. Elements include: | ||
* | * Introductory paragraph | ||
* Main graphic banner (perhaps with animation) | * Main graphic banner (perhaps with animation) | ||
* Sample preview of submitted designs | * Sample preview of submitted designs | ||
* Link to the Zazzle | * Link to the Guidelines, Upload tool and Zazzle gallery | ||
* | * Side nav bar with links to home, upload tool, guidelines, and FAQ. | ||
<u>''Upload tool''</u><br> | <u>''Upload tool''</u><br> | ||
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*Upload field (indicate max file size) | *Upload field (indicate max file size) | ||
* Upload confirmation / Thank you page with link to Zazzle Gallery | *Upload confirmation / Thank you page with link to Zazzle Gallery | ||
<br> | <br> | ||
Submission Guidelines: | Submission Guidelines: | ||
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<u>''www.zazzle.com/Mozilla''</u><br> | <u>''www.zazzle.com/Mozilla''</u><br> | ||
- This is our gallery/store homepage. Users will be able to choose, customize and purchase from the gallery - or create their own. | - This is our gallery/store homepage. Users will be able to choose, customize and purchase from the gallery - or create their own. | ||
<u>'''Promotional Channels'''</u><br> | |||
* Blogs | |||
* Planet | |||
* SpreadFirefox (featured project/group) | |||
* Mozilla Store (community spotlight) | |||
* Google Snippet | |||
* Social Networks (buttons?) | |||
* Press | |||
* Design schools/community outreach. | |||