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| <u>'''Promotional Channels'''</u><br>
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| * Blogs
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| * Planet
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| * About:Mozilla
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| ** article
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| ** side bar w/image ad
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| * SpreadFirefox (featured project/group)
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| * Mozilla Store (community spotlight)
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| * Zazzle blog / homepage / featured brands
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| * Google Snippet
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| * Social Networks
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| ** Facebook Group / Merch Application
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| ** Myspace Merch Application
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| ** HTML buttons
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| * Photoshoot with Rolo, using samples from the Store
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| * Press ? outreach to relevant blogs.
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| * Design schools/community outreach.
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| * Flickr Group
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| * WOM
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| * "what's new" on Mozilla.com
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| * "about" on Mozilla.com
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| * Google group for mailer list
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| * Campus Rep
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| * T-shirt blogs
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