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* We believe that by offering a smart virtual assistant to busy families, we will simplify their lifestyle. | * We believe that by offering a smart virtual assistant to busy families, we will simplify their lifestyle. | ||
Research | Research | ||
* Need to | * Need to research what we perceive as the busy family segment, determine what their needs are and if there’s an intersection of that and what we can offer. | ||
* Developing a framework or script for conducting the consumer interviews to be tested first before members of the team conduct | * Developing a framework or script for conducting the consumer interviews to be tested first before members of the team conduct interviews. | ||
* Exploring the possibility of using DScout for our research study as well as a guerrilla style friends/family study | |||
* Sampling, interviewing, and analysis tips were shared with the team | * Sampling, interviewing, and analysis tips were shared with the team | ||
* Want to invest in brainstorming and research process over the next couple weeks | * Want to invest in brainstorming and research process over the next couple weeks | ||
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