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→Mozilla Community Store - Zazzle.com
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<u>'''Promotional Calendar'''</u><br> | <u>'''Promotional Calendar'''</u><br> | ||
Pre-Launch: | </u>Pre-Launch:</u> | ||
* [9/28] Initial blog post [done] | * [9/28] Initial blog post [done] | ||
** http://musingt.com/?p=30 | ** http://musingt.com/?p=30 | ||
* [9/30] About:mozilla newsletter R1 [done] | * [9/30] About:mozilla newsletter R1 [done] | ||
** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla | ** http://developer.mozilla.org/devnews/index.php/2008/09/30/aboutmozilla-mobile-firefox-weave-data-logos-faqs-and-more/#mozilla | ||
* [10/20] Update on all-hands call [done] | * [10/20] Update on all-hands call [done] | ||
* [ | * [10/20] Discuss PR outlets with Melissa [done] | ||
** | ** Sending Bloggers some shirt samples (Tara / Melissa ) | ||
** Schedule conf call with Zazzle PR lead to discuss outreach / syncing up PR efforts (Tara) | |||
** | * [10/21] Discuss Campus Rep outlets with Jay | ||
** create postcards (tbd) | |||
** SFX post (tbd) | |||
* Discuss Campus | |||
** create postcards | * [10/23] Photoshoot for sample products, tentatively scheduled for 10/23 | ||
* [by 10/24] Begin initial outreach to design schools and groups. | ** products have been ordered and to arrive this week | ||
* [10/24] Second update blog post by 10/24, encouraging designs to begin. | |||
* [10/27] - 10/14] Tara OOO | |||
* [11/03] Begin initial outreach to design schools and groups. (Tara / Slater) | |||
** JSlater to contact seneca art school | |||
** http://www.T-ShirtContests.com (contact is Matt) | ** http://www.T-ShirtContests.com (contact is Matt) | ||
** http://news.deviantart.com/article/42926/ | ** http://news.deviantart.com/article/42926/ | ||
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** http://tcritic.com/ | ** http://tcritic.com/ | ||
** http://www.coloroverload.com/color-overload-t-shirt-designs-blog/ | ** http://www.coloroverload.com/color-overload-t-shirt-designs-blog/ | ||
* [ | * [11/03] Submit request for Google Snippet | ||
* [ | ** Graphic (Tara) | ||
* [11/19] Target Launch date , no later than [11/24] | ** Polished copy (Jslater) | ||
** Sync with Goog (Rolo) | |||
* [11/17] Tara back in office | |||
* [11/17] Create Spreadfirefox group: "Mozilla Store Community of Designers" | |||
** Linking from TContest group | |||
** Providing a channel for discussion | |||
* [11/19] Target Launch date , no later than [11/24] | |||
</u>Post-Launch:</u> | |||
* Submit request for about:mozilla newsletter R2 (Tara) | |||
** Article + Side graphic (currently links to original Store) | |||
* Google Snippet (Rolo) | |||
* Blogs | * Blogs | ||
** Entire marketing team to blog! cross link and go crazy. | ** Entire marketing team to blog! cross link and go crazy. | ||
* | * Zazzle Merch booths, widgets and more: http://www.zazzle.com/sell/promotion/tools | ||
* Mozilla.com. | |||
* Mozilla.com | ** "about" page | ||
* | ** "what's new" | ||
* Press outlets | |||
* | * SFX: Featured Project (Alix) | ||
* SFX: Campus Rep (Jay) | |||
* Press outlets (Melissa) | |||
** Notify Bloggers of launch | |||
*** Swagdog | |||
*** Mashable | |||
*** LifeHacker | |||
*** etc... | |||
** Moz Blog | |||
** Twitter | |||
* Zazzle: | * Zazzle: (Tracy/Tara) | ||
** Zazzle blog | ** Zazzle blog | ||
** Email blast | ** Email blast to opted in members | ||
** Front page temporary | ** Front page promo - temporary expos | ||
---- | ---- | ||