Changes

We believe we need to challenge the status quo here. At least, create a "wedge in the door" before everything becomes completely closed. Merely enabling a voice interface should not have to lock you down. Imagine if you could only buy an Apple or Samsung device if you wanted to use touch interface. Voice is critical, especially for connected devices, as user interfaces make way for other user experiences as we go about their daily lives.

Before we decide to build a platform or create a set of technologies to enable this, our approach is to first focus on the releasing a narrowly defined product that solves a specific consumer problem(s). So far, we have conducted several market surveys and user studies with initial concepts. During these, we consistently heard one specific problem about taking mental notes to keep track of "things to do" or "items to buy" (e.g. shopping lists) etc. People complained that their mental notes do not work (e.g. not remembering what to buy when at the store) and creating lists with pen & paper (or with apps) has a lot of friction involved when your hands are busy with a laundry or while carrying a baby.