Confirmed users
1,225
edits
Connected Devices Weekly Update/2016-11-17: Difference between revisions
Jump to navigation
Jump to search
Connected Devices Weekly Update/2016-11-17 (view source)
Revision as of 11:37, 17 November 2016
, 17 November 2016no edit summary
mNo edit summary |
No edit summary |
||
| Line 83: | Line 83: | ||
| | | | ||
'''Experiments/User Studies''' | '''Experiments/User Studies''' | ||
* FB Landing Page campaign to drive downloads of the app and validate interest: finished a series of [https://docs.google.com/a/mozilla.com/spreadsheets/d/19SmuAER2Jv0ro5EjiZAwUZRHgcfyYBdxkiAaWTZgOEs/edit?usp=sharing experiments] that confirms that the problem of people wanting to rediscover their city or discover hidden secrets exists, but we did not achieve high levels of conversion (registrations or downloads) from the landing page. | |||
** This could either be poor execution on the Landing Page with messages that don't connect to end users, or just lack of interest in getting an app for this problem but not qualitative data around. | |||
** We need to go deeper and look for other options as the twitter campaign and also get information through user interviews that may offer better insights. | |||
* User Validation for 10 people in SF office on the week commencing Nov 28th is ongoing. This study, based on a mock-up, will provide us information to further validate the main assumption “The Magnet experience attracts users to try the app and return frequently”. | * User Validation for 10 people in SF office on the week commencing Nov 28th is ongoing. This study, based on a mock-up, will provide us information to further validate the main assumption “The Magnet experience attracts users to try the app and return frequently”. | ||
* | ** Wilson will be with Francis at the SF office to work on the mock up protype, it will also be a good opportunity to work with David on the product definition. | ||
'''Development''' | '''Development''' | ||
* This week will finish our third sprint ([[Connected_Devices/Projects/Magnet/Sprint_8|Sprint 8]]) that it's the last one before uploading the client to the stores on Nov 23th (London Pilot starts on Nov 30th) | * This week will finish our third sprint ([[Connected_Devices/Projects/Magnet/Sprint_8|Sprint 8]]) that it's the last one before uploading the client to the stores on Nov 23th (London Pilot starts on Nov 30th) | ||
** Complete test Run will be executed on Nov 22th, and next week we will focus on the bugfixing | ** Complete test Run will be executed on Nov 22th, and next week we will focus on the bugfixing | ||
** This week we have been refining the way to scan and notify users based on their location, | ** This week we have been refining the way to scan and notify users based on their location, POI Deep link from the notification, navigation in the app, call Google Analytics from native code and other tasks in order to have the client in the best shape. | ||
** Updated [https://docs.google.com/spreadsheets/d/1i9Lir3Nj65AWZq6QZaRztlPQZ_8CxQ2b6j-i-cVnf6o/edit?ts=5820dcc9#gid=0 Platform extraction document] | ** Updated [https://docs.google.com/spreadsheets/d/1i9Lir3Nj65AWZq6QZaRztlPQZ_8CxQ2b6j-i-cVnf6o/edit?ts=5820dcc9#gid=0 Platform extraction document] | ||
** Example of Real Dogfooding, map showing when Magnet ios app was scanning for locations from Picadilly Circus to Mozilla London office (scanning every 50 meters approx and a scanning radius of 50 meters) | ** Example of Real Dogfooding, map showing when Magnet ios app was scanning for locations from Picadilly Circus to Mozilla London office (scanning every 50 meters approx and a scanning radius of 50 meters) | ||