Changes

= Branching Logistics =

When we have the overlapping ESR (and the first build of a major version number for the ESR.next - 10, 17, 24, 31, etc) we do build a separate build with its own branding from the newly minted branch. See https://wiki.mozilla.org/Releases/Firefox_24.0.esr/BuildNotes for how to kick off the builds and http://hg.mozilla.org/releases/mozilla-esr31/rev/e91c79c4c04b for an example of the custom configs needed for that first build's partials that has to land before kicking off the build in ship-it.