* Duration testing for front-end UI flows such as the search experience
* Testing on non-Nightly builds (does this apply outside of start up?)
== Offense vs. defense ==
TODO: merge this into sections below and clean up those sections: not sure how useful it is
Performance can be thought in terms of "Offense" – the changes that you make to actively improve performance – and "Defense" – the systems you have in place to prevent performance regression's (this offense/defense idea from [https://medium.com/@ricomariani/dos-and-don-ts-for-performance-teams-7f52c41b5355?source=rss-e6e91dab0708------2 this blog post]).
== Defense: discouraging use of expensive APIs ==
