Labs/Ubiquity/Usability/Usability Testing/How To: Difference between revisions

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==Dealing with participants==
==Dealing with participants==
===Recruitment===
===Background Psychological Information===
===Briefing===
===Framing and Social Proofing===
You don't really need to read the recommendations below, but it makes in the field recruiting much more useful.
You don't really need to read the recommendations below, but it makes in the field recruiting much more useful.


While both of these topics deserve full pages of their own, a simple explanation of both is needed in the short term.
Framing- this is how Obama and Bush won.  They framed the issues in a way that there was a water fall of meaning from everything they did.  Partial Birth Abortion isn't real, in a historical or technical sense.  Yet, there it is, and it is a very powerful frame to invoke the killing of a live baby as opposed to stopping a biological process inside of a woman.
 
====Framing====
 
Framing- this is how Obama and Bush won.  They framed the issues in a way that there were a water fall of meaning from everything they did.  They were able to control the frame of the national conversation and thus the metaphors by which people understood them.  What does compassionate conservatism mean? Wouldn't Hilary bring about change as well?  Etc.
 
This may seem basic, and it is.  Partial Birth Abortion isn't real, in a historical or technical sense.  Yet, there it is, and it is a very powerful frame to invoke the killing of a live baby as opposed to stopping a biological process inside of a woman.
 
However, depth of the understanding and how to manipulate this fundamental cognitive construct is deep and much better understood now.  Take all the polling, all the focus groups, and market analysis- and take it to a whole new level.  That is what cognitive psychologists (lead my Lackoff) have done.


In the context of usability testing calling the user a ''participant'' or ''subject'' creates a frame that we are testing the ''user'' not the product.  This leads to skewing the users actual usage patterns.  This is often multiplied by the caliber of a usability testing lab and the size of the audience.  In recent years many have abandoned the lab and now test in as low key a setting as possible with as few people as possible or even remotely via the users computer and some webcam/screen capture software.  To go a step further I revised the title of the researcher to ''facilitator'' and the title of the user to ''tester''.  These might not lead to the most grammatically correct sentences but it does reduce the skewing users introduce.
In the context of usability testing calling the user a ''participant'' or ''subject'' creates a frame that we are testing the ''user'' not the product.  This leads to skewing the users actual usage patterns.  This is often multiplied by the caliber of a usability testing lab and the size of the audience.  In recent years many have abandoned the lab and now test in as low key a setting as possible with as few people as possible or even remotely via the users computer and some webcam/screen capture software.  To go a step further I revised the title of the researcher to ''facilitator'' and the title of the user to ''tester''.  These might not lead to the most grammatically correct sentences but it does reduce the skewing users introduce.
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DON'T OFFER T-SHIRTS, DRINKS, MONEY, ETC.  Then they are doing you a favor instead of them being cool enough to do something with you.  Seriously, if you beg it turns into a crappy session.  See sessions 9 and 11 vs 5, 6, 7, and 8.
DON'T OFFER T-SHIRTS, DRINKS, MONEY, ETC.  Then they are doing you a favor instead of them being cool enough to do something with you.  Seriously, if you beg it turns into a crappy session.  See sessions 9 and 11 vs 5, 6, 7, and 8.
===Recruitment===
===Briefing===
===Debriefing===
===Debriefing===


== Recording Session ==
Basically you need screen and web-cam capture software.  What you use doesn't really matter, but a quick list of stuff we have tried is [[Labs/Ubiquity/Usability/Usability_Testing/How_To/Software | here]].
If you are sharing the data publicly (especially personally identifiable information) some sort of consent is a very good idea.  While a written consent form an audio or visual consent form is easier to manage and can't be lost as they are embeded in the information itself.
== Analysis and Sharing of Data ==
== Analysis and Sharing of Data ==


== See Also ==
== See Also ==
[[Labs/Ubiquity/Usability/Usability_Testing/How_To/Software | Software]]
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