720
edits
Changes
→Launch Related Activities
* Post relevant press articles and updates covering 3.5
* Consider highly targeted Social Ads as a limited time promotional push around launch.
* <span style="color: #a9572a692408; font-size: 80%; font-weight: bold">[AT RISKDROPPED]</span> Look into building a custom app for people to "pledge" and invite others to download 3.5, and share top 3 reasons why they did that, why they like Firefox etc. These would be reflected in their status feeds.
* <span style="color: black; font-size: 90%; font-weight: bold">[*NEW*]</span> Create custom tab for Firefox 3.5 which can serve as a landing page for new and existing users:
** Visual style to echo Mozilla.com's Get Firefox page