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* '''Tactile affordances/matching digital interactions to the real world:''' In real life, all of our physical tasks involve the manipulation of objects. The desktop and online environment often draw metaphors between real objects and digital objects in order to make the manipulation of digital objects feel more natural. For instance, desktop environments use metaphors such as dragging, dropping, opening, and closing. Similarly, the browser draws on some of our real life metaphors. Potentially, animation can draw links between the real and digital world, thus making online interactions feel more intuitive. | * '''Tactile affordances/matching digital interactions to the real world:''' In real life, all of our physical tasks involve the manipulation of objects. The desktop and online environment often draw metaphors between real objects and digital objects in order to make the manipulation of digital objects feel more natural. For instance, desktop environments use metaphors such as dragging, dropping, opening, and closing. Similarly, the browser draws on some of our real life metaphors. Potentially, animation can draw links between the real and digital world, thus making online interactions feel more intuitive. | ||
* '''Making browsing more human/visually appealing:''' While a valid goal, this is a cautious one and thus last. Animation does have the ability to add fun, playfulness, and "humanness" to the browser - but going too far is very easy. Firefox, while a branded browser, stands best when it feels at home in its operating system. Since version 3, there have been separate designs of Firefox for the different operating systems so that the browser would feel more native. This is still a goal, but so is optimization of the web experience. Subtle animations can add a human touch, but also personality. The risk of personality is that a strong one can fight against the need for the browser to blend into the users' working environment. | |||