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(Created page with 'Exercise 1: Group 1 Audiences: * Youth Jr. High to university Students * Retired people/ librarians * Download day’ers Download dayers – * Message: you have only scra…') |
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Exercise | These are notes from a joint marketing / evangelism / foundation brainstorm on building a Mozilla ground game. The meeting took place on Sept 9, 2009. | ||
==Ground Game Questions and Topics== | |||
''partly turned into a brainstorm about drumbeat in general'' | |||
* Should we focus on immediately relevant topics (e.g. promoting HTML5) or cutting edge thought leadership (e.g. digital identity)? | |||
* What role should Mozilla play on privacy / data / identity? | |||
* What should people expect from software? ... the web? ... tech vendors? | |||
* How do people get involved in Mozilla's ground game? Who are they? | |||
* What are our geographical and segment priorities? | |||
** What are the segments we're most likely to succeed with? | |||
* What ground game success stories do we already have? | |||
* Who are our allies? | |||
* Who (in Mozilla?) is responsible for ground game content creation? | |||
* How can we help governments understand and support the open web? | |||
* Is the internet a fundamental part of social life and citizenship? | |||
* Should we respond to things like the 'internet 3 strikes' law in France? | |||
* What are our metrics? What is our timeframe? | |||
==Concerns and Risks== | |||
* Can we get people to care about the web? | |||
* Getting too mission-y could weaken our leverage and trust? | |||
* Depending on topics, some Drumbeat activity could look self interested and too close to our products. | |||
** Counterpoint: our products are about our mission and the open web, so makes sense to link. | |||
* Not having a clear enough idea of audience and community segmentation. | |||
==Exercise - Audiences and Messages== | |||
Group 1 Audiences: | Group 1 Audiences: | ||
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* Students: Can learn through Mozilla, open internship can work with them and don’t have to be an intern | * Students: Can learn through Mozilla, open internship can work with them and don’t have to be an intern | ||
* Influencers: our success is up to them and they can be involved, we want to give them knowledge for what they have done | * Influencers: our success is up to them and they can be involved, we want to give them knowledge for what they have done | ||
Group 5 Audiences: | Group 5 Audiences: | ||
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* Value: give them great tools, technical excellence and innovation. | * Value: give them great tools, technical excellence and innovation. | ||
==Exercise - Campaign Designs== | |||
Exercise | |||
Download dayers: | Download dayers: | ||