__NOTOC__''This page provides a strategic overview of Drumbeat. It is an expanded version of based on these widely circulated [http://www.slideshare.net/msurman/mozilla-drumbeat-draft-overview-for-feedback overview slides]. It exists to describe changes often, and gather feedback on Drumbeat, and changes oftenis welcome.''
==1. Vision==
The internet has become our global commons: a critical public resource that more than a billion people use to learn, innovate, trade, befriend and play. '''We envision a century ahead where this shared resource grows even richer and more vibrant.''' For this to happen, we must continue to build and operate an internet that is:
The internet has become our global commons: a critical public resource *'''Open'''. Built on technologies that more than a billion people anyone can study, use to learnor improve without asking permission. *'''Participatory''', innovate, trade, befriend fueled by the ideas and playenergy of 100s of millions of people posting content everyday. *'''We envision a century ahead where this shared resource grows even richer Decentralized''' in both architecture and control, ensuring continued choice and more vibrantdiversity.*''' For this to happenPublic''' much like a public square, we must continue to build with space not just for commerce but also for vibrant social and operate an internet that is:civic life.
* Of course, '''Openthis vision faces many challenges'''. Built Current examples: control over our digital identities and data is centralizing; and the growing mobile internet is far less open than the one on technologies that anyone can study, use or improve without asking permissionour desktop. * '''Participatory'''At a more basic level, fueled by few people take the time to consider the ideas and energy of 100s of millions of people posting content everydayinternet as a public resource.* '''Decentralized''' in both architecture and controlThey simply take it for granted, ensuring continued choice and diversitylike air. * '''Public''' much Drumbeat is about gathering a critical mass of people address challenges like a public square, with space not just for commerce but also for vibrant social and civic lifethese.
Of course, '''this vision faces many challenges'''. Current examples: control over our digital identities and data is centralizing; and the growing mobile internet is far less open than the one on our desktop. At a more basic level, few people take the time to consider the internet as a public resource. They simply take it for granted, like air. Drumbeat is about gathering a critical mass of people address challenges like these== 2.Mission ==
==2'''Mozilla Drumbeat exists to explain, protect and improve the internet as a public resource.''' It's about starting a drumbeat around the world -- one where everyone can help to raise awareness, generate new ideas and get involved in making the internet better. Mozilla Foundation plays a critical leadership role: framing key internet issues and growing the community that forms the heart of Drumbeat. Mission==
'''Mozilla Drumbeat exists to explain, protect and improve the internet as a public resource.''' It's about starting a drumbeat around the world -- one where everyone can help to raise awareness, generate new ideas and get involved in making the internet better. Mozilla Foundation plays a critical leadership role: framing key internet issues and growing the community that forms the heart of Drumbeat. ''[[Drumbeat/oldvision|old versions of this mission statement]]''
==3. Goals ==
If Mozilla Drumbeat succeeds, '''the idea that internet as a public resource will be mainstream.''' More and more people will make choices about technology and online life that sustain -- or even improve -- this resource. With this aim in mind, the Drumbeat community should focus on three goals:
*'''Awareness:''' Widespread public understanding that the internet is a public resource.**result -> more informed web use, ready to take action and generate new ideas.*'''Action:''' Large scale, decentralized volunteering and participation on big web issues.**result -> web becoming healthier, safer, more resilient.*'''New ideas:''' Critical internet issues focused and clear, practical new solutions on the table.
**result -> responding to internet challenges more quickly, generatively.
The best Drumbeat campaigns (projects? themes?) touch on all of these goals, starting with awareness and then inviting people to take action and generate new ideas.
== 45. Strategy ==
The Drumbeat strategy mixes online and on the ground activities. Web campaigns. Local meetings. A yearly event for thoughts leaders. The aim is to get people everywhere thinking and doing around the idea of the internet as a public resource.
[[Image:Drumbeatoverview2.jpg|563x217px]]
Specific campaigns combine these activities with a simple idea or emotional connection to the internet. A passion for social media. A concern about online privacy. A longstanding commitment to a civic cause. These ideas provide a foundation for talking about the bigger picture of the internet as a public resource, and eventually for action and the generation of new ideas.
===45.1 Overall Approach===
At a functional level, Mozilla Drumbeat is built around '''three core elements''' plus a '''modest grants program'''. The elements are:
# '''Online - Bongo''': simple and helpful email newsletters as a way to make initial contact plus online campaigns for people who want to be more involved.# '''On the ground - Conga''': local community events, demos and discussions where people learn about Drumbeat themes and prototype their new ideas.# '''Yearly event - Tympani''': annual ideaswap / skillshare / festival, showcasing the best ideas and setting an agenda for the coming year.
These activities form a platform of sorts, providing a framework for all Drumbeat campaigns. At an awareness level, these activities are designed they will help us to engage as many large numbers of people as possible to the Drumbeat community. At the action and idea generation levels, these activities connect people in they will give members of the Drumbeat community a decentralized way chance to invent solutions, write content and create campaigns. In turnthe process, they fuel Drumbeat and make the web better while at the same these activities will help time building up new community leaderswho will make our drumbeats louder and spread it further. ''[[Drumbeat/approach|full description of drumbeat approach]]''
=== 4.2 Proposed 2010 Themes ===''[[Drumbeat/approach|full description of drumbeat approach]]''
# '''[[Drumbeat/campaignstorm/We Make the Web|We make the web]]'''=== 5. Building a community of bloggers, photographers and other 'people who make the web'. Using data to visualize and explain the web they are making. ''(main pilot activity, 60 - 90% of effort)''# '''[[Drumbeat/campaignstorm/Data in the Cloud |Your web. Your data.]]''' Thought leadership and P2P consumer education about taking control of our identities and data in the cloud.'' (exploratory and opportunistic, 10 - 30% of effort)''# '''[[Drumbeat/campaignstorm/civicweb|Growing the civic web]]'''. Linking the public resource nature of the internet with new civic uses of the web like education, healthcare and human rights.'' (exploratory, up to 10% of effort)''# '''[[Drumbeat/campaignstorm/we|The next 100 years of public media]]'''. Collaborating w/ orgs like BBC and PBS to help audiences and content creators shape the future of public media.'' (exploratory, up to 10% of effort)''2 Possilbe 2010 Themes ===
*dynamic framework -> Eventually, Drumbeat campaigns will come from everywhere. From people generate ideas inside these*this is where our resources go -> other ideas outsidewho use the internet in very different ways. From different parts of the world. In many many languages. This may happen quickly, or slowly. But it will happen.
==5There is, however, a need to start somewhere. Why should Mozilla do Foundation engaged 100+ people in a brainstorm over the last few months to define this starting point. The result is '''four possible Drumbeat?==themes''' for 2010:
* Our mission statement says we#'''[[Drumbeat/campaignstorm/We Make the Web|We make the web]]'''re here . Engaging bloggers, photographers, etc. Using data to visualize the web they are making. Helping them tap into more open tech and content. #'''[[Drumbeat/campaignstorm/Data in the Cloud|Your web. Your data.]]'''guard Thought leadership and P2P consumer education about taking control of our identities and data in the open cloud. #'''[[Drumbeat/campaignstorm/civicweb|Growing the civic web]]'''. Linking the public resource nature of the internetwith new civic uses of the web like education, healthcare and human rights. #'''[[Drumbeat/campaignstorm/we|The next 100 years of public media]]'''. And someone needs Collaborating w/ orgs like BBC and PBS to do ithelp audiences and content creators shape the future of public media.* Opportunity to establish Mozilla as Individual pages for each of these campaigns include a widely known social branddescription of goals, audience and activities. Still There is also an umbrella assessment of each against five Drumbeat campaign criteria -- fit, appeal, leverage, timing and impact. The theme pages are by no means final or rigid plans. Each theme is designed to include significant space for things like Firefox people to come up within new activities inside of it. Also, it is quite likely that people will come up with and start their own Drumbeat campaigns outside these themes. Some ideas are on this brainstorm page. ''[[Drumbeat, but widely known/campaignstorm|campaign brainstorm list and list of assessment criteria]]'' == 6. Proposal for getting started ==* Growing '''There is no way we can fully cover all these themes in one year.''' However, we also need to carve out a largewide enough space that we can experiment, long term community learn and even fail with some of people our ideas. We also need the space to respond opportunistically to support Mozillatrends and ideas emerging around the internet. With this in mind, including making donationsthe following is proposed as a high level Drumbeat 2010 plan: *Focus on [[Drumbeat/campaignstorm/We Make the Web|We make the web]] as the Drumbeat core pilot activity. Use this to test the model and build community.''(70 - 90% of effort)'' * Do a smaller amount of work on [[Drumbeat/campaignstorm/Data in the Cloud|Your web.Your data.]], focusing on thought leadership and being ready to turn up the dial on larger scale engagement if opportunity strikes.''(10 - 30% of effort)'' * Undertake exploratory work on [[Drumbeat/campaignstorm/civicweb|Growing the civic web]] and / or [[Drumbeat/campaignstorm/we|The next 100 years of public media]], assessing potential for 2011 and being ready to move quickly if the opportunities are bigger than we think.''(up to 10% of effort each)'' '''The idea here is to create a dynamic framework that allows Drumbeat to evolve and iterate the program during its start up year.''' The team and advisory group would use this framework to navigate through the course of 2010. -- ''See also: main Drumbeat project page, including links to blog postings, notes and background materials.''
