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*'''Open'''. Built on technologies that anyone can study, use or improve without asking permission.
*'''Participatory''', fueled by the ideas and energy of 100s of millions of people posting content everyday.
*'''Decentralized''' in both architecture and control, ensuring continued choice and diversity.
*'''Public''' much like a public square, with space not just for commerce but also for vibrant social and civic life.
Of course, '''this vision faces many challenges'''. Current examples: control over our digital identities and data is centralizing; and the growing mobile internet is far less open than the one on our desktop. At a more basic level, few people take the time to consider the internet as a public resource. They simply take it for granted, like air. Drumbeat is about gathering a critical mass of people to address challenges like these.
== 2. Mission ==
== 3. Goals ==
If Mozilla Drumbeat succeeds, '''the idea that the internet as is a public resource will be mainstream.''' More and more people will make choices about technology and online life that sustain -- or even improve -- this resource. With this aim in mind, the Drumbeat community should focus on three goals:
*'''Awareness:''' Widespread public understanding that the internet is a public resource.
== 4. Strategy ==
The Drumbeat strategy mixes online and on the ground activities. Web campaigns. Local meetingsgatherings. A yearly event for thoughts leaders. The aim is to get people everywhere thinking and doing around the idea of the internet as a public resource.
[[Image:Drumbeatoverview2.jpg|563x217px]]
#'''Yearly event - Tympani''': annual ideaswap / skillshare / festival, showcasing the best ideas and setting an agenda for the coming year.
These activities form a platform of sorts, providing a framework for all Drumbeat campaigns. At an awareness level, they will help us to engage large numbers of people. At the action and idea generation levels, they will give members of the Drumbeat community a chance to invent solutions, write content and create campaigns. In the process, these activities will help time building build up new community leaders who will make our drumbeats louder and spread it further. ''[[Drumbeat/approach|full description of approach]]''
===What makes a good drumbeat?===
=== 4.3 Possilbe 2010 Themes ===
Eventually, Drumbeat campaigns will come from everywhere. From people who use the internet in very different ways. From different parts of the world. In many many languages. This may happen quickly, or slowly. But it will happenThe idea is to build on Mozilla strong tradition of decentralized and open participation.
There is, however, a need to start this process of participation somewhere. Mozilla Foundation engaged 100+ people in a brainstorm over the last few months to define this starting point. The result is '''four possible Drumbeat themes''' for 2010:
#'''[[Drumbeat/campaignstorm/We Make the Web|We make the web]]'''. Engage bloggers, photographers, etc. Use data to visualize the web they are making. Help them tap into more open tech and content.
'''There is no way we can fully cover all these themes in one year.''' However, we also need to carve out a wide enough space that we can experiment, learn and even fail with some of our ideas. We also need the space to respond opportunistically to trends and ideas emerging around the internet. With this in mind, the following is proposed as a high level Drumbeat 2010 plan:
*Focus on [[Drumbeat/campaignstorm/We Make the Web|We make the web]] as the Drumbeat core pilot activity. Use this to test This tests the Drumbeat model and build communitybuilds a foundation for all future campaigns. ''(70 - 90% of effort)''
*Do a smaller amount of work on [[Drumbeat/campaignstorm/Data in the Cloud|Your web. Your data.]], focusing on thought leadership and being ready to turn up the dial on larger scale engagement if opportunity strikes. ''(10 - 30% of effort)''
*Undertake exploratory work on [[Drumbeat/campaignstorm/civicweb|Growing the civic web]] and / or [[Drumbeat/campaignstorm/we|The next 100 years of public media]], assessing potential for 2011 and being ready to move quickly if the opportunities are bigger than we think. ''(up to 10% of effort each)''
'''The idea here aim is to create a dynamic framework that allows Drumbeat to evolve and iterate the program during its start up year.''' The team and advisory group would will use this framework to navigate iterate and improve through the course of 2010.
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''See also: [[/Drumbeat | main Drumbeat project page]], including links to blog postings, notes and background materials.''
