Changes

'''There is no way we can fully cover all these themes in one year.''' However, we also need to carve out a wide enough space that we can experiment, learn and even fail with some of our ideas. We also need the space to respond opportunistically to trends and ideas emerging around the internet. With this in mind, the following is proposed as a high level Drumbeat 2010 plan:

*Focus the bulk of our effort on a single theme, most likely [[Drumbeat/campaignstorm/We Make the Web|We make the web]] as the Drumbeat core pilot activity. ''(80% of effort)''** This tests the Drumbeat model and builds a foundation for all future campaigns. ''(70 - 90% of effort)'' *Do Apply a smaller small amount of work on [[Drumbeat/campaignstorm/Data resources to one or two additional themes in the Cloud|Your web. Your data.]]an exploratory, focusing on thought leadership and being ready to turn up the dial on larger scale engagement if opportunity strikesopportunistic manner. ''(10 - 30up to 20% of effort)'' *Undertake exploratory work on [[Drumbeat/campaignstorm/civicweb|Growing * This gives us the civic web]] or [[Drumbeat/campaignstorm/we|The next 100 years of public media]], assessing potential for 2011 and being ready space to move respond quickly if the external environment changes or if the opportunities are bigger and more immediate than we think. ''(up to 10% of effort)''