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Focusing on the right themes See also: Drumbeat: people, ideas and campaigns will be essential to the success of Drumbeat. These criteria are designed to assess whether an idea can make action for a 'good drumbeat': better web blog post
*'''Fit.''' Echoes ideas we're trying to champion through productBeginning in late 2009, matches Mozilla's participatory, decentralized approach. **''Is this too narrow? Should we say 'echoes ideas Drumbeat will start with a broad theme and values outlined then zero in the Mozilla Manifesto'?'' *'''Appeal.''' Attractive both to key partners and potential community members, will attract significant levels of participation. *'''Leverage.''' Can use leverage to reach scale, especially building on existing Mozilla assets. *'''Timing.''' Good timing in terms of external environmentspecific people, ideas and start up time is not too long. *'''Impact.''' Concretely leads to a actions that make the internet better web, or plays major role in establishing 'internet as public resource' concept.
While Mozilla will put significant resources in to Drumbeat* Broad theme: creating a better internet, it will also be with 8-10 sub-topics that represent the most important current internet issue. * Sub-topics are expressed as completions of this sentence: "The web gets better when we ..."** ... ensure anyone can connect to assess do or say anything."** ... make the '''fundraising''' internet more accessible."** ... use and promote open standards."** ... make the internet safer and more secure."** ... give people control over their data and identity online."** ... ensure mobile web is as open as the wired web."** ... demonstrate the creative potential of each theme open video."** ... grow the pool of open content available online."** ... tap Internet DNA to create civic value (e.g. edu or campaign ideahealth)."** ... explain what 'better' means and why it matters. "
=== 4.3 2010 Scenarios ===In order to illustrate -- and make progress on -- each of these topics, we'll invite internet users around the world to make three kinds of submissions online:
Eventually, Drumbeat campaigns will come from everywhere. From people * '''People''' who use are already doing things to make the internet in very different ways. From different parts web better by working on one of the worldtopics above. In many many languages* '''Ideas'' and proposals that could concretely make the web better. The idea best ideas will be fed into design challenges as a way to flesh them out.* '''Actions'' that anyone could take to make the web better. Actions take the form of short (and sometimes funny) 5 min presentations at a local school, barcamp or other event. This is to where we build on Mozilla strong tradition out the local component of decentralized and open participationDrumbeat.
There In some ways, the idea is, however, to create a need funnel -- using online and on the ground activities to start this process of participation somewhere. Mozilla Foundation engaged 100+ people in a brainstorm around surface the 'internet as public resource' concept over most promising ideas, and then connecting and showcasing them at the last few months to define this starting pointannual Drumbeat Festival. The result is '''four Drumbeat theme scenarios''' that could be considered for 2010:
#'''[[Drumbeat/campaignstorm/We Make the Web|We make the web]]'''. Engage bloggers, photographers, etc. Use data The first step with this process is to visualize the web they are making. Help them tap into more open tech and content. #'''build a [[Drumbeat/campaignstorm/Data in the Cloudwebsite |Your web. Your data.]]''' Thought leadership and P2P consumer education about taking control of our identities and data in the cloud. #'''[[Drumbeat/campaignstorm/civicweb|Growing the civic webwebsite]]'''. Link the public resource nature of the internet with new civic uses of the web like education, healthcare and human rights. #'''[[Drumbeat/campaignstorm/we|The next 100 years of public media]]'''. Collaborate w/ orgs like BBC and PBS to help audiences (Nov 2009) and content creators shape the future kick off a set of public mediasmall events (Dec 2009).
The idea is to put resources behind one or more of these themes to get Drumbeat rolling. The links above lead to pages with full description and assessment of each theme. These pages are by no means final or rigid plans. Each theme is designed to include significant space for people to come up within new activities inside of it. It's also worth saying'Note: '''people will very likely come up with and start their own Drumbeat campaigns outside these themes.''' In fact, at least one of the ideas this thinking builds on this an extensive [[Drumbeat/campaignstorm|campaign brainstorm page]] is already gathering momentum. Whatever tools and platforms we set up will be available to these campaigns even if they aren't a part of the core startup theme(s), allowing Drumbeat to grow organically. == 5. Proposal for getting started == ''draft proposal -- discussion and feedback welcome'' '''There is no way we can fully cover all the themes listed above in one year.''' However, we need to carve out a wide enough space process that we can experiment, learn and even fail with some of our ideas. We also need the space to respond opportunistically to trends and ideas emerging around the internet. With this in mind, the following is proposed as a high level Drumbeat 2010 plan: *Focus the bulk of our effort on a single theme, most likely [[Drumbeat/campaignstorm/We Make the Web|We make the web]]. ''(80% of effort)'' **This tests the Drumbeat model and builds a foundation for all future campaigns. Also, it's closest to Mozilla's core competencies. *Apply a small amount of resources to at least one additional theme in an exploratory, opportunistic manner. ''(up to 20% of effort)'' **This sets us up for 2011 took place during September and also provides a fall back theme. Also, gives us the space to respond quickly if opportunities on alternate are bigger or more immediate than we think. '''The aim is to create a dynamic framework that allows Drumbeat to evolve during its start up yearOctober 2009.''' The team and advisory group will use this framework to iterate and improve through the course of 2010.
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These activities form a platform of sorts, providing a framework for all Drumbeat campaigns. At an awareness level, they help us to engage large numbers of people. At the action and idea generation levels, they give members of the Drumbeat community a chance to invent solutions, write content and create campaigns. In the process, these activities help build up new community leaders who will make our drumbeats louder and spread it further. ''[[Drumbeat/approach|full description of approach]]''
=== 4.2 What makes a good drumbeat? Getting Started ===
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''See also:[[Drumbeat|main Drumbeat project page]], including links to blog postings, notes and background materials.''
