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=== 4.1 Overall Approach === At a functional levelAs the diagram above indicates, Mozilla Drumbeat is built around '''three core elements''' plus a '''modest grants program'''. The elements are:
=== 4.2 Getting Started ===
''See also: [http://commonspace.wordpress.com/2009/10/23/drumbeatmovesahead/ Drumbeat: people, ideas and action for a better web] blog post''
Beginning in late 2009, Drumbeat will start with a broad theme and then zero in on specific people, ideas and actions that make the internet better.
* Broad theme: creating a better internet, with 8-10 sub-topics that represent the most important current internet issue.
* Sub-topics are expressed as completions of this sentence: "The web gets better when we ..."
** ... ensure anyone can connect to do or say anything."
** ... make the internet more '''accessible'''."
** ... use and promote open '''standards'''."
** ... make the internet '''safer and more secure'''."
** ... give people control over their '''data and identity''' online."
** ... ensure '''mobile web''' is as open as the wired web."
** ... demonstrate the creative potential of '''open video'''."
** ... grow the pool of '''open content''' available online."
** ... tap Internet DNA to create '''civic value''' (e.g. edu or health)."
** ... explain what 'better' means and why it matters."
In order to illustrate -- and make progress on -- each of these topics, we'll invite internet users around the world to make three kinds of submissions online:
* '''People''' who are already doing things to make the web better by working on one of the topics above.
* '''Ideas''' and proposals that could concretely make the web better. The best ideas will be fed into design challenges as a way to flesh them out.
* '''Actions''' that anyone could take to make the web better. Actions take the form of short (and sometimes funny) 5 min presentations at a local school, barcamp or other event. This is where we build out the local component of Drumbeat.
In some ways, the idea is to create a funnel -- using online and on the ground activities to surface the most promising ideas, and then connecting and showcasing them at the annual Drumbeat Festival.
The first step with this process is to build a [[Drumbeat/website | Drumbeat website]] (Nov 2009) and kick off a set of small events (Dec 2009).
''Note: this thinking builds on an extensive [[Drumbeat/campaignstorm|campaign brainstorm]] process that took place during September and October 2009.''
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''See also:[[Drumbeat|main Drumbeat project page]], including links to blog postings, notes and background materials.''
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''This page provides a strategic an overview of the generalize Drumbeatframework and goals. It is based Based on these widely circulated [http://www.slideshare.net/msurman/mozilla-drumbeat-draft-overview-for-feedback slides]. It changes often, and feedback is welcome.''
== 1. Vision ==
Individual Drumbeat campaigns combine these activities with a simple idea or emotional connection to the internet. A passion for social media. A concern about online privacy. A longstanding commitment to a civic cause. These ideas provide a foundation for talking about the bigger picture of the internet as a public resource, and eventually for action and the generation of new ideas.
#'''[[Drumbeat/approach#1._-_Online_-_Bongo|Online]]''': simple and helpful email newsletters as a way to make initial contact plus online campaigns for people who want to be more involved.
These activities form a platform of sorts, providing a framework for all Drumbeat campaigns. At an awareness level, they help us to engage large numbers of people. At the action and idea generation levels, they give members of the Drumbeat community a chance to invent solutions, write content and create campaigns. In the process, these activities help build up new community leaders who will make our drumbeats louder and spread it further. ''[[Drumbeat/approach|full description of approach]]''
