Firefox/Projects/browser ballot mechanical turk: Difference between revisions

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(results of first test)
(results of first test)


== Series Two: Comparing Slogans Individually ==
== Series Two: Comparing Slogans Individually ==


In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users:
In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users:  


:Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions.
:Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions.  


<br><b>Test 1:</b> Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better."
[[File:Phrase1 for ec ballot screen.png|300px|thumb]]
<br><b>Test 2:</b> Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser."
:'''Test 1:''' Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better." <br>'''Test 2:''' Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 3:''' Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 4:''' More people have downloaded Firefox than any other browser. Find out why!" <br>'''Test 5:''' Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy."  
<br><b>Test 3:</b> Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser."
<br><b>Test 4:</b> More people have downloaded Firefox than any other browser. Find out why!"
<br><b>Test 5:</b> Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox
won't take over your computer or compromise your privacy."


# Which item on this screen would you choose?
#Which item on this screen would you choose?  
#* Install Safari
#*Install Safari  
#* Install Google Chrome
#*Install Google Chrome  
#* Install Microsoft Internet Explorer
#*Install Microsoft Internet Explorer  
#* Install Firefox
#*Install Firefox  
#* Install Opera
#*Install Opera  
#* Select Later
#*Select Later  
# Why would you choose this item? (freeform)
#Why would you choose this item? (freeform)  
# Which browser do you currently use most often?
#Which browser do you currently use most often?  
#* Safari
#*Safari  
#* Google Chrome
#*Google Chrome  
#* Microsoft Internet Explorer
#*Microsoft Internet Explorer  
#* Firefox
#*Firefox  
#* Opera
#*Opera  
#* Other
#*Other  
# Why do you use this browser? (freeform)
#Why do you use this browser? (freeform)


==== Results ====
==== Results ====
here


here


<br>


<br>


=== Test 2: Comparing Firefox Slogans  ===
=== Test 2: Comparing Firefox Slogans  ===


This simple 7-question test asked about people's reactions to the top Firefox slogans. 40 people participated.
This simple 7-question test asked about people's reactions to the top Firefox slogans. 40 people participated.  


==== Questions asked ====
==== Questions asked ====


# Which slogan below do you find most convincing?
#Which slogan below do you find most convincing?  
#* Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better.
#*Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better.  
#* Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser.
#*Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser.  
#* Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser.
#*Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser.  
#* More people have downloaded Firefox than any other browser. Find out why!
#*More people have downloaded Firefox than any other browser. Find out why!  
#* Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy.
#*Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy.  
# Why did you find that version most convincing? (freeform)
#Why did you find that version most convincing? (freeform)  
# Which browser do you use most often?
#Which browser do you use most often?  
#* Internet Explorer
#*Internet Explorer  
#* Firefox
#*Firefox  
#* Safari
#*Safari  
#* Opera
#*Opera  
#* Other
#*Other  
# Why do you use this browser? (freeform)
#Why do you use this browser? (freeform)  
# Which of the the following five items do you consider most important in a browser?
#Which of the the following five items do you consider most important in a browser?  
#* Speed
#*Speed  
#* Security
#*Security  
#* Customizability
#*Customizability  
#* Ease of Use
#*Ease of Use  
#* Other
#*Other  
# Why do you consider this to be the most important? (freeform)
#Why do you consider this to be the most important? (freeform)


==== Results ====
==== Results ====
 
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=== Test 3: Browser Ballot Testing First Design ===


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=== Test 3: Browser Ballot Testing First Design  ===


=== Phase Two  ===
=== Phase Two  ===
Confirmed users
954

edits

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