Firefox/Projects/browser ballot mechanical turk: Difference between revisions

== Series Two: Comparing Slogans Individually ==

In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users:  

:Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions.  

:'''Test 1:''' Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better." <br>'''Test 2:''' Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 3:''' Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 4:''' More people have downloaded Firefox than any other browser. Find out why!" <br>'''Test 5:''' Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy."  

#Which item on this screen would you choose?  

#*Install Safari  

#*Install Google Chrome  

#*Install Microsoft Internet Explorer  

#*Install Firefox  

#*Install Opera  

#*Select Later  

#Why would you choose this item? (freeform)  

#Which browser do you currently use most often?  

#*Safari  

#*Google Chrome  

#*Microsoft Internet Explorer  

#*Firefox  

#*Opera  

#*Other  

#Why do you use this browser? (freeform)

==== Results ====

This simple 7-question test asked about people's reactions to the top Firefox slogans. 40 people participated.  

==== Questions asked ====

#Which slogan below do you find most convincing?  

#*Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better.  

#*Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser.  

#*Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser.  

#*More people have downloaded Firefox than any other browser. Find out why!  

#*Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy.  

#Why did you find that version most convincing? (freeform)  

#Which browser do you use most often?  

#*Internet Explorer  

#*Firefox  

#*Safari  

#*Opera  

#*Other  

#Why do you use this browser? (freeform)  

#Which of the the following five items do you consider most important in a browser?  

#*Speed  

#*Security  

#*Customizability  

#*Ease of Use  

#*Other  

#Why do you consider this to be the most important? (freeform)

==== Results ====