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In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users: | In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users: | ||
=== Questions Asked ==== | |||
Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions. | |||
[[Image:Phrase1 for ec ballotscreen sample.png|thumb|center|300px]] | [[Image:Phrase1 for ec ballotscreen sample.png|thumb|center|300px]] | ||
:'''Test 1:''' Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better." <br>'''Test 2:''' Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 3:''' Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 4:''' More people have downloaded Firefox than any other browser. Find out why!" <br>'''Test 5:''' Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy." | |||
#Which item on this screen would you choose? | |||
#*Install Safari | |||
#*Install Google Chrome | |||
#*Install Microsoft Internet Explorer | |||
#*Install Firefox | |||
#*Install Opera | |||
#*Select Later | |||
#Why would you choose this item? (freeform) | |||
#Which browser do you currently use most often? | |||
#*Safari | |||
#*Google Chrome | |||
#*Microsoft Internet Explorer | |||
#*Firefox | |||
#*Opera | |||
#*Other | |||
#Why do you use this browser? (freeform) | |||
==== Results ==== | |||
here | |||
== Series Three: Comparing Logo Designs Individually == | |||
In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users: | |||
=== Questions Asked === | |||
Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please study each item on the ballot carefully, and then answer the following questions. | |||
[[Image:Fivetests logos for ec balloy series3.png|thumb|center|300px]] | |||
:'''Test 1:''' Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better." <br>'''Test 2:''' Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 3:''' Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 4:''' More people have downloaded Firefox than any other browser. Find out why!" <br>'''Test 5:''' Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy." | :'''Test 1:''' Ballot reading "Your online security is Firefox's top priority. It's built by the Mozilla Foundation to make browsing better." <br>'''Test 2:''' Ballot reading "Firefox adapts to how you use the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 3:''' Firefox is free and made to help you get the most out of the Web. Find out why more people have downloaded it than any other browser." <br>'''Test 4:''' More people have downloaded Firefox than any other browser. Find out why!" <br>'''Test 5:''' Ballot reading "Built by the Mozilla Foundation to make the Web better, Firefox won't take over your computer or compromise your privacy." | ||
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<br> | <br> | ||
]\ | |||
Series Three: Comparing Logo Designs Individually | |||
In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox design was displayed. Each test contained the following four items, presented to each of 40 users. | |||
Questions | |||
Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please study each item on the ballot carefully, and then answer the following questions. | |||
<br> | <br> | ||