Drumbeat/campaignstorm/You make the Web: Difference between revisions

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===Goals===
===Goals===
Help people more clearly visualize and understand the threats to the open web and open Internet, and make their own minds up about the best solutions. Take something that is “very squishy and abstract” and simplify and emotionalize it for busy people.  
* Help people more clearly visualize and understand the threats to the open web and open Internet, and make their own minds up about the best solutions. Take something that is “very squishy and abstract” and simplify and emotionalize it for busy people.  


* It’s hard to protect or grow something you can’t really see. Engage the creativity of Mozilla community developers and designers to solve this problem in their own way, producing concepts, demos and mash-ups as part of a global contest or co-opetive festival. Then turn the best results into showpieces for other Drumbeat efforts.
* It’s hard to protect or grow something you can’t really see. Engage the creativity of Mozilla community developers and designers to solve this problem in their own way, producing concepts, demos and mash-ups as part of a global contest or co-opetive festival.  


* Link openness with innovation and healthy growth. Underline the growing importance of the open web to innovation at all levels -- technological, economic, social, environmental -- and help people understand the open Internet’s role as an engine for connection, spreading opportunity, and solving real-world problems.
* Link openness with innovation and healthy growth. Underline the growing importance of the open web to innovation at all levels -- technological, economic, social, environmental -- and help people understand the open Internet’s role as an engine for connection, spreading opportunity, and solving real-world problems.
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* The Mozilla Developer community
* The Mozilla Developer community


* A larger, more mainstream audience as well. Anyone who would consider wearing a t-shirt that says:
* A larger, more mainstream audience as well. Anyone who would consider wearing a t-shirt that says “I heart the Internet” or “I heart the open web”
**“I heart the Internet”
**“Open Everything”
**“I heart FireFox”
**“I heart the open web”
**“I heart Net Neutrality”
** These people love the Internet, but don’t necessarily think a lot about why, or know exactly what the difference between the “open Internet” and just plain “Internet is.”


* People who rely on the Internet for self-expression (bloggers, musicians, artists, hackers)
* People who rely on the Internet for self-expression (bloggers, musicians, artists, hackers)
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* People who rely on the Internet to make their living (especially small businesses, freelance creative or tech types, entrepreneurs, social ventures, etc.)  
* People who rely on the Internet to make their living (especially small businesses, freelance creative or tech types, entrepreneurs, social ventures, etc.)  


Global thought leaders (Tim Berners Lee, Lessig, etc.)
* Global thought leaders and partner organizations
 
* Check with Free Press on their community and plans around InternetforEveryone.org?


===Potential Partners===
===Potential Partners===
Web Foundation, Free Press, others...
* Web Foundation
* Berkman Center
* Free Press
* Update w. others -- lots of potential partners & overlapping interest here


===Activities===
===Activities===
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* People who love the Internet would love this tool -- and would blog about it and share it with their social networks. Could be combined with localized tools or links for climbing the ladder of engagement in your own community.
* People who love the Internet would love this tool -- and would blog about it and share it with their social networks. Could be combined with localized tools or links for climbing the ladder of engagement in your own community.


* Could get high-profile thought leaders and celebrities involved? Web Foundation?
* Could get high-profile thought leaders and celebrities involved?  
e.g. Tim Berners Lee, etc.


* In addition to being a great awareness builder around the open web and Mozilla Foundation, these tools would also be extremely useful to a broad number of partners and other groups. This kind of visual, data-based storytelling will act as a force multiplier for anyone, anywhere working on open web or open Internet initiatives.
* In addition to being a great awareness builder around the open web and Mozilla Foundation, these tools would also be extremely useful to a broad number of partners and other groups. This kind of visual, data-based storytelling will act as a force multiplier for anyone, anywhere working on open web or open Internet initiatives.


* Small events (Conga) to engage people in local sprints, brain storms, doodling on flip charts, etc. on how they visualize the web and ways to tackle visualizations of the Internet's overall "health"
* Small local events to engage people in local sprints, brain storms, doodling on flip charts, etc. on how they visualize the web and ways to tackle visualizations of the Internet's overall "health"


* Gather designs, doodles and mock-ups online (Bongo) through Flickr, etc., with tools that make it easy to get involved
* Gather designs, doodles and mock-ups online through Flickr, etc., with tools that make it easy to get involved


* Do a big hack fest and annual event (Tympani) where we bring together people who have the skills to make the best designs and visualizations actually happen
* Do a big hack fest and annual event where we bring together people who have the skills to make the best designs and visualizations actually happen


===Metrics===
===Metrics===
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* Traffic and media attention to the launch of the visualization tool -- along with mention of memes like “protecting and growing the open web”, etc.
* Traffic and media attention to the launch of the visualization tool -- along with mention of memes like “protecting and growing the open web”, etc.
==Existing Visualization Examples==
John Slater's delicious bookmarks folder:
http://delicious.com/quarlas/datavisualization
TwittEarth
http://twittearth.com/
50 Great Examples of Data Visualization
Most of these don't fit -- but they get better the further down the list you go. Someone should review and pull out the 5 or 6 that fit best.
http://www.webdesignerdepot.com/2009/06/50-great-examples-of-data-visualization/
Confirmed users
9,624

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