Confirmed users
693
edits
Firefox3.6/Marketing: Difference between revisions
Jump to navigation
Jump to search
no edit summary
No edit summary |
|||
| Line 62: | Line 62: | ||
*Your security is our top priority | *Your security is our top priority | ||
**Keeping your Firefox updated and your Plugins up to date is one of the most important things you can do to help stay safe on the Web | **Keeping your Firefox updated and your Plugins up to date is one of the most important things you can do to help stay safe on the Web | ||
== Creative Team Projects == | |||
'''Mozilla.com''': | |||
*Owners: John, Tara, Laura | |||
*Update key pages with new product information, with particular emphasis on promoting Personas. | |||
*Detailed page-by-page breakdown: [https://wiki.mozilla.org/Firefox3.6/WebsitePlan Website Plan] | |||
*Resources: TRO (design), silverorange (WebDev), Mozilla Web QA, l10n | |||
*Sample pages: | |||
**[http://www-3.6.stage.mozilla.com/en-US/firefox/3.6/firstrun/ First run] | |||
**[http://www-3.6.stage.mozilla.com/en-US/firefox/ie.html Download page for IE users] | |||
**[http://www-3.6.stage.mozilla.com/en-US/firefox/personal.html Personas/add-ons upsell for up-to-date FIrefox users] | |||
**[http://www-3.6.stage.mozilla.com/en-US/ Homepage] (featuring Personas)[http://www-3.6.stage.mozilla.com/en-US/firefox/security/ <br>] | |||
**[http://www-3.6.stage.mozilla.com/en-US/firefox/security/ Security page] | |||
'''Mozilla-Europe.org''': | |||
*Owner: Irina | |||
*Update key pages with new product information (specifically geared towards the European market), with particular emphasis on promoting Personas (name TBD). | |||
*Changes to be made on the EU website: on the [https://wiki.mozilla.org/Firefox3.6/WebsitePlan Website Plan]. | |||
*Resources: TRO (design), WebDev (TBD), Mozilla Web QA, l10n | |||
'''Personas''': | |||
*Owner: Tara | |||
*Major placements on First Run, What's New and other key mozilla.com pages (with rollover implemented for 3.6 users) | |||
*Created promotional video with Addis Creson - will be featured on mozilla.com homepage, Personas site, our social networking sites, First Run/What's New pages, and more. | |||
*[http://www-3.6.stage.mozilla.com/en-US/firefox/video/?video=personas Watch the final version of video] | |||
*General reference wiki: https://intranet.mozilla.org/Personas_Marketing | |||
*Resources: marketing | |||
'''Plugin Project''': | |||
*Owner: Laura | |||
*Create/Implement [http://www-3.6.stage.mozilla.com/en-US/plugincheck/ Plugin Check page] and help push into product. | |||
**Run Google Adwords SEM Campaign to support initiative. | |||
**Create/Implement [ http://www.mozilla.com/en-US/plugincheck/#web-badge Dynamic Buttons] for Plugin Check Page to support initiative. | |||
***Ask Community to share link (bit.ly to Plugin Check page) with people they care about and to place a badge on their sites/blogs. | |||
*Resources: TRO, Sean Martell (design), Elise Allen (copy), Web Dev, WebQA | |||
== User Marketing Team Projects == | == User Marketing Team Projects == | ||
| Line 209: | Line 249: | ||
*Working with community to promote parks.mozilla.org | *Working with community to promote parks.mozilla.org | ||
*Putting out call to create a quick promotional campaign focused on Personas | *Putting out call to create a quick promotional campaign focused on Personas | ||
== PR Team Projects == | == PR Team Projects == | ||