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Firefox3.6/Marketing: Difference between revisions
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***Aim to increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | ***Aim to increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | ||
**Post GA news | **Post GA news | ||
**Post Personas promo video, with an added question to encourage engagement, for example: "what's your | **Post Personas promo video, with an added question to encourage engagement, for example: "what's your style?" | ||
**Retweet MozHacks posts | **Retweet MozHacks posts | ||
**Hashtag: #firefox | **Hashtag: #firefox | ||
*Facebook: | *Facebook: | ||
**Post GA news | **Post GA news | ||
**Post Personas video + CTA: "what's your | **Post Personas video + CTA: "what's your style?" | ||
**Increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | **Increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | ||
*Digg/Reddit: | *Digg/Reddit: | ||
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'''CTA for Mozilla community | '''CTA for Mozilla community:''' | ||
*Campaign: | |||
** Post a pic of yourself and your favorite persona. Example [http://www.flickr.com/photos/82445883@N00/4267746152/ here]. | |||
** Upload to flickr w. tag "personas" | |||
** Showcase pictures roughly 3 - 4 weeks after launch. | |||
*** Next steps: | |||
**** Create a SFx page with directions | |||
**** Post example pictures | |||
*Update your statuses with GA news + bitly for download | *Update your statuses with GA news + bitly for download | ||
*Change your profile pic for a Firefox-related image | *Change your profile pic for a Firefox-related image | ||