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Firefox3.6/Marketing: Difference between revisions
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*Owner: Laura/Mary | *Owner: Laura/Mary | ||
*Update Affiliate buttons to reflect new version number (done, currently inactive) | *Update Affiliate buttons to reflect new version number (done, currently inactive. Mary to push live at launch) | ||
*Update the Upgrade the Web buttons to reflect new version number ([https://bugzilla.mozilla.org/show_bug.cgi?id=523238 bug] filed, need WebDev to | *Update the Upgrade the Web buttons to reflect new version number ([https://bugzilla.mozilla.org/show_bug.cgi?id=523238 bug] filed, need WebDev to update with 3.6 buttons) | ||
*http://www.spreadfirefox.com/affiliates | *http://www.spreadfirefox.com/affiliates | ||
*http://www.spreadfirefox.com/utw | *http://www.spreadfirefox.com/utw | ||
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**Hashtag: #firefox | **Hashtag: #firefox | ||
*Facebook: | *Facebook: | ||
**Post GA news | **Post GA news + Personas Campaign | ||
**Post Personas video + CTA: "what's your style?" | **Post Personas video + CTA: "what's your style?" | ||
**Increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | **Increase beta testers via Facebook group: http://www.facebook.com/group.php?gid=173578463110 | ||
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'''CTA for Mozilla community:''' | '''CTA for Mozilla community:''' | ||
*Campaign: | *Campaign: What's your style? | ||
** Post a pic of yourself and your favorite persona. | ** Post a pic of yourself and your favorite persona. | ||
** Upload to flickr w. tag "personas" | ** Upload to flickr w. tag "personas" | ||
** Showcase pictures roughly 3 - 4 weeks after launch. | ** Showcase pictures roughly 3 - 4 weeks after launch. | ||
** Page almost complete on SFx -- need video link | |||
*** https://spreadfirefox.authstage.mozilla.com/get-personas | |||
*** user: sfx / pass: sfx | |||
*** Next steps: | *** Next steps: | ||
**** | **** Embed Personas video | ||
**** | **** Push page live | ||
*Update your statuses with GA news + bitly for download | *Update your statuses with GA news + bitly for download | ||
*Change your profile pic for a Firefox-related image | *Change your profile pic for a Firefox-related image | ||
*Share your favorite Persona + Personas video | *Share your favorite Persona + Personas video as part of the "What's your style campaign" | ||
*Digg article links | *Digg article links | ||
*Add new 3.6 or UTW buttons to your blog or site | *Add new 3.6 or UTW buttons to your blog or site | ||