Confirmed users, Bureaucrats and Sysops emeriti
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Foundation:Planning:2010Plan: Difference between revisions
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→2. Mozilla Story
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Objective #1: '''Inspire people to engage and donate to the Mozilla cause | Objective #1: '''Inspire people to engage and donate to the Mozilla cause | ||
''' | ''' | ||
*Create an incentive program. Limited edition Mozilla T-shirts for premium donations to the Mozilla Drumbeat Open Web Fund (5000 T-shirts sold) | *Create an incentive program. Limited edition Mozilla T-shirts for premium donations to the Mozilla Drumbeat Open Web Fund (5000 T-shirts sold) (CN) | ||
*Create donations programs to coincide with Mozilla product release launches | *Create donations programs to coincide with Mozilla product release launches | ||
*Increase donor base (17000 individual donations) | *Increase donor base (17000 individual donations) (CN) | ||
*Increase mailing list subscriptions (35,000) | *Increase mailing list subscriptions (35,000) (CN) | ||
*Increase percentage of recurring donors | *Increase percentage of recurring donors (CN) | ||
*Maximize traffic opportunities to donation/campaign pages | *Maximize traffic opportunities to donation/campaign pages (CN, DB) | ||
Objective #2: '''Explain Mozilla as a cause. Make our story easy to understand.''' | Objective #2: '''Explain Mozilla as a cause. Make our story easy to understand.''' | ||
*Annual Report (interactive) produced in collaboration with other Mozilla organizations. | *Annual Report (interactive) produced in collaboration with other Mozilla organizations. (CN) | ||
*Describe and distill what Mozilla does and why it matters in lay language | *Describe and distill what Mozilla does and why it matters in lay language | ||
*Make www.mozilla.org a top-tier community site. | *Make www.mozilla.org a top-tier community site. | ||
*Help the community transition to an integrated One Mozilla story. | *Help the community transition to an integrated One Mozilla story. | ||
*Create Mozilla mission media monitoring report | *Create Mozilla mission media monitoring report (CN) | ||
Objective #3: '''Maintain our public charity status''' | Objective #3: '''Maintain our public charity status''' | ||