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Foundation:Planning:2010Plan: Difference between revisions
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→2. Mozilla Story
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Objective #1: '''Inspire people to engage and donate to the Mozilla cause | Objective #1: '''Inspire people to engage and donate to the Mozilla cause | ||
''' | ''' | ||
*Create an incentive program | *Create an incentive program built around t-shirts (5000 T-shirts sold) (CN) | ||
*Create donations programs to coincide with Mozilla product release launches | *Create donations programs to coincide with Mozilla product release launches | ||
*Increase donor base ( | *Increase donor and subscriber base (17k donors 35k newsletter) (CN) | ||
*Increase percentage of recurring donors (CN) | *Increase percentage of recurring donors (CN) | ||
*Maximize traffic opportunities to donation/campaign pages (CN, DB) | *Maximize traffic opportunities to donation/campaign pages (CN, DB) | ||