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'''Email engagement and local communities''': localize the emails and adapt them for every region (users are different from country to country) - this requires a strong collaboration with local communities (lead monthly discussions, conduct regional studies/surveys on Fx/Tb penetration on regional markets as well as the understanding of Mozilla and its mission. Here we '''should''' work close with local communities. A more elaborated and "localized" (not only translated) emails could definitely help on engaging users from different regions. | '''Email engagement and local communities''': localize the emails and adapt them for every region (users are different from country to country) - this requires a strong collaboration with local communities (lead monthly discussions, conduct regional studies/surveys on Fx/Tb penetration on regional markets as well as the understanding of Mozilla and its mission. Here we '''should''' work close with local communities. A more elaborated and "localized" (not only translated) emails could definitely help on engaging users from different regions. | ||
* As an example is the Balkans regional community (a joint of local communities from | * As an example is the Balkans regional community (a joint of local communities from Bosnia and Herzegovina, Serbia, Republic of Macedonia, Bulgaria, Albania, Romania, Slovenia). | ||
One of our goals for 2010 is "''Define what is unique to the Balkan region (ie. region-specific market research)''". We are working together to identify specific things on our regions (what users like about Mozilla and its products, what they understand or not, how to help on growing the Fx marketshare in every country, spread the word about Mozilla Mission and engage users with Drumbeat). | One of our goals for 2010 is "''Define what is unique to the Balkan region (ie. region-specific market research)''". We are working together to identify specific things on our regions (what users like about Mozilla and its products, what they understand or not, how to help on growing the Fx marketshare in every country, spread the word about Mozilla Mission and engage users with Drumbeat). | ||