=Five Pillars of the Brand=
1. * Non-profit: Firefox is fundamentally driven by the Mozilla mission rather than business concerns.2. * Track record: Firefox has a long history of doing the right thing for both individuals and the web as a whole.3. * Empowering innovation: Firefox enables individuals to create and build without permission or restriction.4. * Community driven: At its core, Firefox is about people and is powered by a global community of individuals working together for the public good.5. * Challenger spirit: Firefox starts races, and isn’t afraid to compete with the world’s biggest companies.
=Brand Voice=
