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=Background= The Firefox brand is one of Mozilla's greatest assets, and one of the top Engagement team goals for 2011 is making sure that we communicate what the it stands for as crisply and effectively as possible. To that end, we've created v1 of a brand book that will help guide the way we talk about Firefox and what it means for users around the world. Over the coming months, this will be expanded into a complete guide with more detailed reference materials and communications info. In the spirit of "release early, release often", though, we're posting this initial version here. For more info, we definitely recommend downloading [https://wiki.mozilla.org/File:Firefox_Brand_Book.pdf the pdf version] of the brand book and watching [http://videos.mozilla.org/serv/brand/Mozilla_Firefox_Manifesto_v0.1.webm the video version] of the brand manifesto. Stay tuned for more! =Brand Book: Introduction=
Whether you’re new to Firefox or you’ve been around for a while, you know there is something very special about this brand.
[https://wiki.mozilla.org/File:Firefox_Brand_Book.pdf Brand book, version 1] (Dec 2010)
[http://videos.mozilla.org/serv/brand/Mozilla_Firefox_Manifesto_v0.1.webm Watch the Brand manifesto video!- .webm] [http://videos.mozilla.org/serv/brand/Mozilla_Firefox_Manifesto_v0.1.ogv Brand manifesto video - .ogv]
