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Over the coming months, this will be expanded into a complete guide with more detailed reference materials and communications info. In the spirit of "release early, release often", though, we're posting this initial version here.
For more info, we definitely recommend downloading [https://wiki.mozilla.org/File:Firefox_Brand_Book.pdf the pdf version] of the brand book and watching [http://videos-cdn.mozilla.org/servnet/brand/Mozilla_Firefox_Manifesto_v0.12_640.webm the "Mozilla Firefox: A Different Kind of Browser" video]. Stay tuned for more!
=Brand Book: Introduction=
[https://wiki.mozilla.org/File:Firefox_Brand_Book.pdf Brand book, version 1] (Dec 2010)
[http://videos-cdn.mozilla.net/serv/brand/Mozilla_Firefox_Manifesto_v0.12_640.webm "Mozilla Firefox: A Different Kind of Browser" video - .webm]
[http://videos-cdn.mozilla.net/serv/brand/Mozilla_Firefox_Manifesto_v0.12_640.ogv "Mozilla Firefox: A Different Kind of Browser" video - .ogv]
There are also l10n versions of the video, subtitled using Mozilla's Universal Subtitles platform. Anyone can add or edit subs in any language:
[http://www.universalsubtitles.org/en/videos/NNxEqfuQSaPN/info/Mozilla%20Firefox:%20A%20Different%20Kind%20of%20Browser/ "Mozilla Firefox: A Different Kind of Browser" video w/ subs at UniversalSubtitles.org]
