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[[Image:Drumbeat-logo-splash.png|200px|left]] | [[Image:Drumbeat-logo-splash.png|200px|left]] | ||
<div style="width:62%; float:right; align:right; padding: 11px; background: #ffffff; -moz-border-radius: 10px; text-align:left; margin-top:15px; margin-left:0px;"> Mozilla | <div style="width:62%; float:right; align:right; padding: 11px; background: #ffffff; -moz-border-radius: 10px; text-align:left; margin-top:15px; margin-left:0px;"> Mozilla Festival 2011 — '''Media, Freedom and the Web'''<br> A gathering of smart people using the web to bend, hack and reinvent media. Come to London November 4 - 6 and '''get your by-line on the future of media and the web.''' | ||
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== Vision == | == Vision == | ||
[[Image:Mozilla Drumbeat Festival 2010 Volunteers.jpg|250px|right|alt= | [[Image:Mozilla Drumbeat Festival 2010 Volunteers.jpg|250px|right|alt=Mozilla Festival Volunteers 2010.|Mozilla Festival Volunteers 2010]] | ||
'''The bendable, hackable, remixable nature of the web has dramatically changed the media landscape.''' Television. Radio. News. Comics. Music. Books. Film. All have been engulfed by the technology and culture of the internet. Or, as grand media meister McLuhan put it: TV, radio, books, etc. have become the content of the web. | '''The bendable, hackable, remixable nature of the web has dramatically changed the media landscape.''' Television. Radio. News. Comics. Music. Books. Film. All have been engulfed by the technology and culture of the internet. Or, as grand media meister McLuhan put it: TV, radio, books, etc. have become the content of the web. | ||
'''What do we want this webified media landscape to look like when it grows up?''' The Star Wars Kid or LucasFilm? Arcade Fire or Clear Channel? ProPublica or roadkill on the information superhighway? | '''What do we want this webified media landscape to look like when it grows up?''' The Star Wars Kid or LucasFilm? Arcade Fire or Clear Channel? ProPublica or roadkill on the information superhighway? | ||
[[Image:Mozilla_Drumbeat_ScienceFair.jpg|275px|left|alt= | [[Image:Mozilla_Drumbeat_ScienceFair.jpg|275px|left|alt=Mozilla Festival Science Fair 2010.|Mozilla Festival Science Fair 2010]] | ||
If you make media, build the web or both, you've got a say in this. The web is lego. You can build whatever nifty, fun, creative, innovative version of the media future you like. | If you make media, build the web or both, you've got a say in this. The web is lego. You can build whatever nifty, fun, creative, innovative version of the media future you like. | ||
That's the point of this year's Mozilla | That's the point of this year's Mozilla Festival: to gather smart people using the web to reinvent the media. We'll spend three days throwing down design jams, hackfests, learning labs, science fairs and parties that pull '''the best of modern web technology and technique into the world of media making.''' | ||
Whether you're a web geek who makes media or a media nerd who love the web, this is an event you shouldn't miss. | Whether you're a web geek who makes media or a media nerd who love the web, this is an event you shouldn't miss. | ||
==Goals== | ==Goals== | ||
#'''Get more media people thinking like the web.''' | #'''Get more media people thinking like the web.''' Build prototypes using the web as raw material; it's lego you can use to invent the future of media. | ||
#'''Run a three day accelerator.''' Focus and accelerate web media projects. Use design jams, hackfests, and more to recruit new people and move ahead fast. | #'''Run a three day accelerator.''' Focus and accelerate web media projects. Use design jams, hackfests, and more to recruit new people and move ahead fast. | ||
#'''Connect geeks from media organizations with the latest web tech.''' Get people working in the digital departments of large media organizations excited and innovating using HTML5, web apps, etc. | #'''Connect geeks from media organizations with the latest web tech.''' Get people working in the digital departments of large media organizations excited and innovating using HTML5, web apps, etc. | ||
#'''Lend a hand. Promote open tech.''' Offer up Mozilla and others doing open tech as a helping hand for geeks working in TV, radio, news and other media. | #'''Lend a hand. Promote open tech.''' Offer up Mozilla and others doing open tech as a helping hand for geeks working in TV, radio, news and other media. Grow the community. | ||
==What will happen at Media, Freedom and the Web?== | ==What will happen at Media, Freedom and the Web?== | ||