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Engagement/Analytics/Webtrends/Tracking: Difference between revisions
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Engagement/Analytics/Webtrends/Tracking (view source)
Revision as of 17:58, 15 September 2011
, 15 September 2011→DCS Tracking Code
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<code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.dl', 1,<br> 'WT.si_n', 'Download Firefox',<br> 'WT.si_x', '2') </code> | <code> dcsMultiTrack('DCS.dcssip', 'www.mozilla.org',<br> 'DCS.dcsuri', '/en-US/download',<br> 'WT.ti', 'Link: Download Firefox',<br> 'WT.dl', 1,<br> 'WT.si_n', 'Download Firefox',<br> 'WT.si_x', '2') </code> | ||
Please note the structure of the dcsMultiTrack function call:<br>dcsMultiTtrack('Name1', 'Value1', 'Name2', 'Value2', ... , 'NameN', 'ValueN') <br> <br>Here is a short description of the above parameters: < | Please note the structure of the dcsMultiTrack function call:<br>dcsMultiTtrack('Name1', 'Value1', 'Name2', 'Value2', ... , 'NameN', 'ValueN') <br> <br>Here is a short description of the above parameters: <ul> | ||
<li>DCS.dcssip - the domain of the page you wish to track<br>DCS.dcsuri - the uri of the page you wish to track<li>WT.ti - The link title<li>WT.dl - a parameter that specifies a given action - for dcsMultiTrack clicks we use 1<li>WT.si_n - the name of the associated 'scenario' you are tracking<li>WT.si_x = the step of the associated 'scenario' you are tracking -note for the impression this value is equal to 1 and for the click it is equal to 2 </ul> | |||
<br>2. Another type of reporting that requires the use of dcsMultiTrack is campaign tracking. Campaign tracking is also usually a 2-step process. Typically, a banner ad exists on an external site that 'lands' on Mozilla.org. This banner ad is identified by a custom Webtrends parameter called WT.mc_id; it is included as a query parameter on the banner link. The landing page usually presents an action like downloading Firefox. The goal is to determine the effectiveness of a campaign by identifying how many downloads originated from users that clicked the banner ad -or in other words, how many downloads can be 'attributed' to the campaign effort. | <br>2. Another type of reporting that requires the use of dcsMultiTrack is campaign tracking. Campaign tracking is also usually a 2-step process. Typically, a banner ad exists on an external site that 'lands' on Mozilla.org. This banner ad is identified by a custom Webtrends parameter called WT.mc_id; it is included as a query parameter on the banner link. The landing page usually presents an action like downloading Firefox. The goal is to determine the effectiveness of a campaign by identifying how many downloads originated from users that clicked the banner ad -or in other words, how many downloads can be 'attributed' to the campaign effort. | ||