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Mobile/Fennec/CameraCampaignBrief: Difference between revisions
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Mobile/Fennec/CameraCampaignBrief (view source)
Revision as of 23:45, 28 September 2011
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*[P2] campaign impressions, CTR to /mobile, bounce rate<br> | *[P2] campaign impressions, CTR to /mobile, bounce rate<br> | ||
== Target<br> == | == Target<br> == | ||
#Android owners who use photo-sharing apps | #Android owners who use photo-sharing apps | ||
#Firefox desktop users who own Android devices (but not currently Firefox mobile users) | #Firefox desktop users who own Android devices (but not currently Firefox mobile users) | ||
#Existing Firefox for Android users<br> | #Existing Firefox for Android users<br> | ||
== Campaign details <br> == | |||
*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop. | |||
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | |||
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application. | |||
*Localized - (What countries?) <br> | |||
== Other: == | == Other: == | ||