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*[P2] campaign impressions, CTR to /mobile, bounce rate<br>
== Target<br> ==
#Android owners who use photo-sharing apps#Firefox desktop users who own Android devices (but not currently Firefox mobile users)
#Existing Firefox for Android users<br>
== Campaign details <br> ==
*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application.
*Localized - (What countries?) <br>
== Other: ==
