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Mobile/Fennec/CameraCampaignBrief: Difference between revisions
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Revision as of 00:41, 29 September 2011
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*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | *If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | ||
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application. | *I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application. | ||
*Localized | *Localized | ||
=== Possible technologies: === | === Possible technologies: === | ||
*Camera API<br> | *Camera API<br> | ||
*CSS [https://mozillademos.org/demos/holo-mobile/pixels/ hologram], [http://hacks.mozilla.org/2011/06/rofox-a-css3-animations-demo/ animations] | *CSS [https://mozillademos.org/demos/holo-mobile/pixels/ hologram], [http://hacks.mozilla.org/2011/06/rofox-a-css3-animations-demo/ animations] | ||
*[https://mozillademos.org/demos/motivational/demo.html# Touch events] | *[https://mozillademos.org/demos/motivational/demo.html# Touch events] | ||
*Other demos: “[https://mozillademos.org/demos/motivational/demo.html# motivational poster]” | *Other demos: “[https://mozillademos.org/demos/motivational/demo.html# motivational poster]” | ||
=== User flow:<br> === | |||
*User visits “holidaycampaign.mozilla.org” on their mobile device | |||
**If user visits from desktop, will be prompted to go on their mobile - site will have device detection. | |||
**Desktop users will also be able to use their webcam or upload photo | |||
*Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up]) | |||
*User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up]) | |||
*Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button | |||
**The shared content will also have a download button as well as link to /mobile | |||
==Marketing plan==<br> | |||
*Online ads | |||
**Facebook | |||
**Blogs: Mashable, TechCrunch, Huffington Post, other techie hipster blogs | |||
**Search: Google, Yahoo, Bing | |||
*Mobile ads | |||
*Co-marketing with Lightbox/Vignette | |||
*Firefox channels | |||
**mozilla.org promotions | |||
**social media | |||
**snippets | |||
**community <br> | |||
== Other: == | == Other: == | ||