Mobile/Fennec/CameraCampaignBrief: Difference between revisions

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Revision as of 21:46, 29 September 2011

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#Compatible Android device owners who use photo-sharing apps  
#Compatible Android device owners who use photo-sharing apps  
#Firefox desktop users who own compatible devices<br>
#Firefox desktop users who own compatible devices<br>
== Campaign details <br>  ==
*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application.
*Localized
=== Possible technologies:  ===
*Camera API<br>
*CSS [https://mozillademos.org/demos/holo-mobile/pixels/ hologram], [http://hacks.mozilla.org/2011/06/rofox-a-css3-animations-demo/ animations]
*[https://mozillademos.org/demos/motivational/demo.html# Touch events]
*Other demos: “[https://mozillademos.org/demos/motivational/demo.html# motivational poster]”
=== User flow:<br>  ===
#User visits “holidaycampaign.mozilla.org” on their mobile device
#*If user visits from desktop, will be prompted to go on their mobile - site will have device detection.
#*Desktop users will also be able to use their webcam or upload photo
#Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up])
#User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up])
#Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button
#*The shared content will also have a download button as well as link to /mobile


== Marketing plan<br>  ==
== Marketing plan<br>  ==
Jaclynf
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