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== Browser ID developer engagement plan == | |||
Goal: | |||
600 sites using BrowserID in Q4 2011. At least one or two key, high traffic, high visible sites. | 600 sites using BrowserID in Q4 2011. At least one or two key, high traffic, high visible sites. | ||
List of sites public with nice branding "users of browserID" categorised into different markets. | List of sites public with nice branding "users of browserID" categorised into different markets. | ||
Strategy: | |||
We are going to get 600 sites to use BrowserID by working with the web developers behind them. In order to reach them, we will provide a continuous stream of BrowserID content on the hacks blog, BrowserID blog and Twitter. We will reach out to key influencers in the identity space and our community of Mozillians. | We are going to get 600 sites to use BrowserID by working with the web developers behind them. In order to reach them, we will provide a continuous stream of BrowserID content on the hacks blog, BrowserID blog and Twitter. We will reach out to key influencers in the identity space and our community of Mozillians. | ||
Looking forward, we will plan our precense at events Q1 and Q2. | Looking forward, we will plan our precense at events Q1 and Q2. | ||
Target audience for Q4: | |||
* Contract Developers telling companies about login solutions | |||
* In-house developers looking for simpler identity solutions | |||
* Startups in need of a identity solution (low hanging fruit) | |||
* Influencers in the identity space (needs convincing). | |||
November | |||
<table width="100%" style="border-collapse:collapse"><tr><td width="5%">Date</td><td width="95%">Task</td></tr> | <table width="100%" style="border:1px solid #000;border-collapse:collapse"><tr><td width="5%">Date</td><td width="95%">Task</td></tr> | ||
<tr> | <tr> | ||
<td>11/3</td><td> | <td valign="top">11/3</td><td valign="top"> | ||
Distribute lists to fill out for browserID evangelism: | |||
* https://etherpad.mozilla.org/browserid-blogs-and-mags | |||
* https://etherpad.mozilla.org/browserid-influencers | |||
* https://etherpad.mozilla.org/browserid-institutions | |||
[All of Mozilla - CH to preseed and sort] | |||
</td></tr><tr><td valign="top"> | |||
11/4</td><td valign="top">Present BrowserID at Mozfestival and get partners to use it | |||
[CH and Shane Tomlinson] | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/4</td><td>Present BrowserID at Mozfestival and get partners to use it | 11/5 | ||
</td></tr><tr><td valign="top"> | |||
11/6 | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/7</td><td valign="top">Write and publish article for netmag UK on issues with passwords on the web - this has already been comissioned. [CH] | |||
Set up FAQ for browserID answering the most burning questions hinting at the field guide. [Dan, Ben] | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/8</td><td valign="top">Blog post: Screencast Login flow and Browser ID (hacks, promotion on Twitter) - openphoto as the example [Austin] | |||
Hint at Field Guide | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/7</td><td>Write and publish article for netmag UK on issues with passwords on the web - this has already been comissioned. [CH] | 11/9</td><td valign="top">Blog post: List of products using BrowserID - call for action that we need more [Ben] | ||
Release FAQ [Chris, Dan] | |||
</td></tr><tr><td valign="top"> | |||
</td></tr><tr><td> | 11/10</td><td valign="top">Killdate: Send out Field guide to influencers [Austin, Dan] | ||
11/8</td><td>Blog post: Screencast Login flow and Browser ID (hacks, promotion on Twitter) - openphoto as the example [Austin] | Prepare slide deck for Mozillians for MozCamp Europe [CH] | ||
</td></tr><tr><td valign="top"> | |||
11/11</td><td valign="top">Killdate: Send out Field guide to blogs and magazines with hint official release on Monday [CH, help with press/comms] | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/9</td><td>Blog post: List of products using BrowserID - call for action that we need more [Ben] | 11/12</td><td valign="top">Mozcamp Europe: evangelising to Mozillians [CH] | ||
</td></tr><tr><td valign="top"> | |||
11/13</td><td valign="top">Mozcamp Europe: evangelising to Mozillians [CH] | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/10</td><td>Killdate: Send out Field guide to influencers [Austin, Dan] | 11/14</td><td valign="top">Blog post: Release Field Guide live to the outside world [CH] | ||
</td></tr><tr><td valign="top"> | |||
11/15</td><td valign="top">Do video interviews with implementers of browser ID [CH, Austin, Jeff Griffith] | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/11</td><td>Killdate: Send out Field guide to blogs and magazines with hint official release on Monday [CH, help with press/comms] | 11/16</td><td valign="top">Do video Interview with the BrowserID team (Ben, Dan, Chris) [CH] | ||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/12</td><td>Mozcamp Europe: evangelising to Mozillians [CH] | 11/17</td><td valign="top">Blog post: release video post with Browser ID team [CH] | ||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/13</td><td>Mozcamp Europe: evangelising to Mozillians [CH] | 11/18</td><td valign="top">Blog post: release video post with Browser ID implementer [CH] | ||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/14</td><td>Blog post: Release Field Guide live to the outside world [CH] | 11/19</td><td valign="top">Mozcamp Asia [Dan Mills, Stormy Peters] | ||
</td></tr><tr><td> | </td></tr><tr><td valign="top"> | ||
11/15</td><td>Do video interviews with implementers of browser ID [CH, Austin, Jeff Griffith] | 11/20</td><td valign="top">Mozcamp Asia [Dan Mills, Stormy Peters] | ||
</td></tr><tr><td> | Beyond Tellerand Conference, Germany - [CH] | ||
11/16</td><td>Do video Interview with the BrowserID team (Ben, Dan, Chris) [CH] | </td></tr><tr><td valign="top"> | ||
</td></tr><tr><td> | 11/21</td><td valign="top">Webcast with Browser ID team for Q&A live on the web (IRC backchannel) [Dan, Austin, Ben] | ||
11/17</td><td>Blog post: release video post with Browser ID team [CH] | </td></tr><tr><td valign="top"> | ||
</td></tr><tr><td> | 11/22</td><td valign="top">Kill date: have SDKs ready for different languages/frameworks using BrowserID [Dan, Ben] | ||
11/18</td><td>Blog post: release video post with Browser ID implementer [CH] | </td></tr><tr><td valign="top"> | ||
</td></tr><tr><td> | 11/23 </td><td valign="top">Blog post: release SDKs to the outside world - ask for adding others we had not thought about. [Jay, Dan, Ben] | ||
11/19</td><td>Mozcamp Asia [Dan Mills, Stormy Peters] | </td></tr><tr><td valign="top"> | ||
</td></tr><tr><td> | 11/24</td><td valign="top">Article on Smashing Magazine about BrowserID - must be easy to implementfor designers [CH] | ||
11/20</td><td>Mozcamp Asia [Dan Mills, Stormy Peters] | </td></tr><tr><td valign="top">11/25 | ||
</td></tr><tr><td valign="top">11/26 | |||
</td></tr><tr><td valign="top">11/27 | |||
</td></tr><tr><td> | </td></tr><tr><td valign="top">11/28</td><td valign="top"> | ||
11/21</td><td>Webcast with Browser ID team for Q& | IRC session/webcast with Team - Q&A for browserID implementation [Browser ID Ask MDN - Robin, Dan, Ben] | ||
</td></tr><tr><td> | </td></tr><tr><td valign="top">11/29 | ||
11/22</td><td>Kill date: have SDKs ready for different languages/frameworks using BrowserID [Dan, Ben] | </td></tr><tr><td valign="top">11/30 | ||
</td></tr><tr><td> | |||
11/23 </td><td>Blog post: release SDKs to the outside world - ask for adding others we had not thought about. [Jay, Dan, Ben] | |||
</td></tr><tr><td> | |||
11/24</td><td>Article on Smashing Magazine about BrowserID - must be easy to implementfor designers [CH] | |||
</td></tr><tr><td>11/25 | |||
</td></tr><tr><td>11/26 | |||
</td></tr><tr><td>11/27 | |||
</td></tr><tr><td>11/28</td><td> | |||
</td></tr><tr><td>11/29 | |||
</td></tr><tr><td>11/30 | |||
</td> | </td> | ||
</tr> | </tr> | ||
</table> | </table> | ||