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Marketing Collective: Difference between revisions
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===Definition=== | ===Definition=== | ||
The Marketing Collective is a task force coordinated by the Engagement team bringing together all mozillians interested in marketing Mozilla products and brands to the consumer audience. It is a framework for participation and collaboration. | The Marketing Collective is a task force coordinated by the Engagement team bringing together all mozillians interested in marketing Mozilla products and brands to the consumer audience. It is a framework for participation and collaboration. | ||
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The program creates a more cohesive team and give volunteers the tools and support to make your ideas a reality. At the same time, the Marketing Collective aims to grow the engagement team and make our campaigns and initiatives more relevant globally. | |||
In a nutshell, the members of the Marketing Collective will: | |||
* <b>help paid staff</b> with existing tasks and projects in their country (e.g. expand social media presence, assist with newsletters localization, contribute to content calendar, promote campaigns) | |||
* <b>provide local guidance</b> and intelligence (e.g. competition, key players, potential partners) and help [http://www.mozilla.org/en-US/legal/fraud-report/ protect the fox] | |||
* <b>conceive / roll-out their own regional initiatives</b> | |||
* <b>attend the team's calls</b> and meet-ups | |||
<div style="display:block;-moz-border-radius:10px;background-color:#FFFFCC;padding:20px;margin-top:20px;"> | <div style="display:block;-moz-border-radius:10px;background-color:#FFFFCC;padding:20px;margin-top:20px;"> | ||
===Who is the program intended to?=== | ===Who is the program intended to?=== | ||
Members help the Mozilla Engagement team deepen local user participation in the Mozilla project and drive acquisition/retention programs reaching millions of Firefox and non-Firefox users in their country. | Members help the Mozilla Engagement team deepen local user participation in the Mozilla project and drive acquisition/retention programs reaching millions of Firefox and non-Firefox users in their country. | ||